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Pipe17 · 2 days ago

Field Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Pipe17 is an AI-Native Order Operations Platform that helps brands, retailers, and logistics partners connect, automate, and scale their commerce ecosystems. The Field Marketing Manager will own and scale field, event, partner marketing, and execute ABM programs, working closely with Sales, Partnerships, and Product Marketing to drive pipeline and deepen strategic account engagement.

Cloud InfrastructureData IntegrationSaaSSoftware

Responsibilities

Own end-to-end planning and execution of field marketing programs, including trade shows, hosted events, executive dinners, roadshows, and virtual events

Develop regional and vertical-specific programs aligned to sales priorities

Manage event logistics, vendors, budgets, and post-event follow-up

Measure event ROI and influence on pipeline and revenue

Partner with Sales to design and execute 1:many and 1:few ABM programs targeting priority accounts

Create personalized, multi-touch campaigns across events, content, direct mail, and digital

Support account expansion and deal acceleration through tailored field and ABM initiatives

Own co-marketing programs with Pipe17 partners, including joint events, webinars, sponsorships, and campaigns

Coordinate messaging, execution, and lead sharing with partner teams

Support partner-led pipeline generation and field enablement

Work closely with Sales, Partnerships, Product Marketing, and RevOps to align programs with go-to-market strategy

Ensure consistent messaging and positioning across all field and partner activities

Provide feedback from the field to inform product and messaging decisions

Track program performance, pipeline impact, and ROI

Build clear reporting for leadership on what’s working and where to invest

Continuously test, optimize, and scale successful programs

Qualification

B2B field marketingAccount-Based Marketing (ABM)Event marketingMarketing automation toolsCRM toolsData-driven mindsetHighly organizedDetail-orientedCross-functional collaboration

Required

4–7 years of experience in B2B field marketing, event marketing, or demand generation (SaaS preferred)

Proven experience owning events and field programs from strategy through execution

Strong understanding of ABM principles and hands-on experience running ABM campaigns

Experience working closely with Sales and Partnerships to drive pipeline

Highly organized, detail-oriented, and comfortable managing multiple programs at once

Data-driven mindset with the ability to measure and communicate impact

Willingness to travel for events (approximately 20–30%)

Preferred

Experience marketing to commerce, retail, logistics, or supply chain audiences

Experience with marketing automation, CRM, and ABM tools

Startup or high-growth company experience

Benefits

Great healthcare + dental + vision coverage

Retirement plan

Pick your own equipment. We'll set you up with whatever Apple laptop + monitor combo you want plus any software you need.

Unlimited vacation policy. Plus we require you to take at least 2 weeks off each year. We see most employees take 4 weeks off per year. This isn't a vague policy where unlimited vacation means no vacation