Melco International LLC · 2 weeks ago
Marketing Manager
Denver, CO
Full-time
Onsite
Senior Level
$75K/yr - $85K/yr
5+ years expMelco International LLC is transforming the world of embroidery customization by engineering industry-leading machines, software, and support solutions. The Marketing Manager will develop and execute strategic marketing initiatives to grow brand awareness, drive product adoption, and generate demand for Melco’s solutions.
E-CommerceIndustrial AutomationMachinery ManufacturingManufacturingPersonalizationPrintingSalesSoftware
Hiring Manager
Al Spagnola
Responsibilities
Owns full-funnel marketing strategy to increase qualified leads and pipeline performance
Develops and implements comprehensive marketing strategies to drive growth in key customer segments within the embroidery customization markets, focusing on both B2B and B2C channels
Executes digital campaigns across paid media, SEO, email, and nurture automation
Strengthens Melco’s leadership and brand recognition as THE Embroidery On-Demand and Customization partner
Elevates our brand storytelling and visual identity across channels, optimizing customer value proposition for different market segments
Leads the development and execution of a unified brand strategy to ensure consistent brand positioning, messaging, and visual identity across regions and customer segments
Works closely with distribution partners and affiliates to ensure that brand standards are upheld in all marketing materials and campaigns
Oversees rebranding initiatives or new market entries, ensuring that the brand remains relevant and competitive across diverse customer segments
Oversees creation of compelling and expert content that speaks to creators, entrepreneurs, and production teams, establishing Melco as the expert in the industry
Partners with influencers, user communities, and on-demand production innovators
Expands adoption of Melco’s digital platforms and education resources
Tracks ROI rigorously; innovates, experiments, tests, repeats
Uses customer insights, data, and market research to inform strategies for growth, segment targeting, and lead nurturing across different regions
Implements tools and processes that turn marketing into a predictable revenue engine
Monitors and reports on the performance of marketing initiatives, including lead generation, affiliate marketing, and sales funnel metrics across different regions
Plans and executes participation in industry events, trade shows, and webinars to showcase Melco’s solutions and build relationships with potential customers and partners
Qualification
Required
BS Marketing, Communication or similar fields
5-10+ years in product marketing roles with proven digital and demand gen results
Brand strategy experience: Proven experience in developing and implementing marketing and brand strategies that successfully resonate across multiple regions
Affiliate marketing experience: Demonstrated ability to develop, manage, and grow affiliate marketing programs, including recruiting and managing affiliates, negotiating agreements, and optimizing performance for different regions
Experience in B2B tech, equipment (investment good), POD, creative tools, or a related ecosystem
Successful brand and product launch ownership
Performance marketing expertise (SEM, social, retargeting, analytics)
Strong storytelling and content creation leadership
CRM/automation proficiency (Salesforce or similar)
Exceptional collaboration and project management abilities
Proven track record in lead generation: Experience in developing and executing successful lead generation strategies across digital platforms, including SEO, PPC, email marketing, and social media. Ability to scale lead generation efforts
Strong understanding of digital marketing channels, including social media, SEO/SEM, email marketing, and paid advertising
Strong analytical and problem-solving skills, with experience using data to drive decision-making and optimize marketing campaigns
Proficiency in Google Analytics, marketing automation tools, and other analytics platforms
Excellent leadership, communication, and organizational skills, with the ability to manage multiple projects and deadlines in a fast-paced environment
Customer-focused, growth-driven, and data-informed
Comfortable being both strategic and hands-on, within a small but powerful team
Bias toward action, experimentation, continuous improvement, and excellence
Passion for empowering creators and business owners
Preferred
Experience with, or better in, the embroidery customization, or the wider textile and apparel industry
Knowledge of graphic design principles and experience with Adobe Creative Suite is a plus
Benefits
401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
Company
Melco International LLC
Melco International LLC is the embroidery industry leader in modular commercial embroidery machines and commercial embroidery machine design software.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Dale Sanders
CEO / President
Recent News
2025-10-27
2025-06-24
2025-06-24
Company data provided by crunchbase