The Zimmerman Agency · 1 day ago
Sr. Social Media Strategist
Tallahassee Metro
Full-time
Hybrid
Mid, Senior Level
3+ years expThe Zimmerman Agency is seeking a Senior Social Media Strategist to act as the day-to-day client contact and social lead for assigned accounts. The role involves overseeing all social media activities, mentoring junior team members, and collaborating with cross-disciplinary teams to drive client success.
LeisureTravel
Responsibilities
Serve as the main point of contact for clients on social strategy, planning, and execution
Develop integrated social media strategies across organic, paid, and influencer channels
Lead content ideation, editorial calendar planning, and campaign execution
Oversee paid social campaigns from planning to reporting, optimizing for KPI’s
Guide community management and social listening efforts, ensuring brand voice consistency
Analyze and report on social performance, providing actionable insights and recommendations
Manage and mentor junior team members (Managers, Coordinators) as needed
Stay on top of trends, tools, and best practices in the social/digital space
Qualification
Required
3-5 years of social media experience in an agency or brand setting
Proven ability to lead social strategy and client communications
Experience with paid social execution (Meta, TikTok, Pinterest, LinkedIn, etc.)
Strong understanding of influencer marketing and community building
Excellent communication and presentation skills
Analytical mindset; experience with social analytics tools (e.g., Sprout, Sprinklr, Meltwater)
Benefits
Hybrid work flexibility
Generous PTO and paid holidays
Professional development opportunities
Collaborative, inclusive culture
Company
The Zimmerman Agency
O'Dwyer's #2 ranked Travel Public Relations firm.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Carrie Zimmerman
Co-Founder and CEO
Recent News
2025-10-11
Company data provided by crunchbase