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Access Vascular, Inc. · 1 day ago

Director of Marketing and Product Management

Billerica, MA

Full-time

Onsite

Director/Executive

$165K/yr - $190K/yr

8+ years exp

Access Vascular is seeking a hands-on Director of Marketing & Product Management to own the strategy, development, launch, and commercialization of their vascular access product portfolio. This role is critical to driving adoption of Access Vascular’s anti-thrombogenic catheter platform, partnering closely with various departments to translate clinician needs into successful market adoption.

Advanced MaterialsHealth CareManufacturingMedical DeviceProduct Management

Responsibilities

Own the strategic direction, positioning, and lifecycle management of Access Vascular’s current and future product portfolio

Define product roadmaps based on market segmentation, customer needs, competitive dynamics, and clinical evidence

Serve as the primary internal authority on product strategy, value propositions, and differentiation

Lead upstream product management activities for new product initiatives, including: Voice of Customer (VOC), Market Requirements Specifications (MRS), Market and segment analysis

Partner with R&D, Engineering, Clinical, and Regulatory to translate user needs into product designs and development priorities

Support formative and summative usability studies, ensuring clinician feedback is captured and incorporated

Contribute product insights and user needs documentation to regulatory activities, including pre-submissions and 510(k) filings

Track development milestones and ensure cross-functional alignment from concept through clearance

Own all downstream product marketing activities, including: Messaging and positioning, Sales enablement tools, Training materials, FAQs, and field communications

Serve as the primary product contact for Sales, Clinical Specialists, and key customers

Partner with Sales Leadership to understand territory-level trends, objections, and competitive pressures

Support key customer accounts with product education, workflow optimization, and implementation resources

Maintain and continuously update product documentation, competitive comparisons, and sales tools

Lead end-to-end launch planning for new products, including: Messaging frameworks, Sales training, Promotional and digital assets, Launch readiness checklists and dashboards

Coordinate cross-functional launch meetings to ensure alignment across Sales, Clinical, Operations, and Supply Chain

Track launch KPIs and adoption metrics; adjust strategy based on early market feedback

Develop and refine Access Vascular’s clinical messaging in partnership with key opinion leaders in vascular access

Coordinate advisory boards, clinician feedback sessions, and ongoing KOL engagement

Ensure all claims and messaging are evidence-based, differentiated, and aligned with FDA-cleared labeling

Support clinical education initiatives, podium presentations, publications, and conference strategy in collaboration with Clinical Affairs

Own Access Vascular’s digital marketing strategy, including: Website content and user experience, LinkedIn and social media presence, Email campaigns and launch communications

Develop and execute digital content calendars supporting product launches, clinical data, and company milestones

Monitor performance metrics, optimize engagement, and ensure brand consistency across all digital channels

Partner with internal and external creative resources to develop high-quality digital assets, videos, and graphics

Act as the central hub for product and marketing communication across the organization

Work closely with Sales, Clinical, Engineering, Regulatory, Operations, and Executive Leadership to ensure alignment from product concept through commercialization

Support Operations and Supply Chain with demand forecasting, SKU planning, and product lifecycle decisions

Provide clear, concise updates on product status, customer insights, and competitive intelligence to leadership

Qualification

Medical device product managementProduct marketingUpstream product developmentDownstream commercializationUsabilityVOCRegulatory documentationExecution skillsCliniciansKOL engagementDigital marketing strategyCross-functional leadershipCommunication skills