Availity · 1 day ago
Senior Content Marketing Writer (Remote)
United States
Full-time
Remote
Senior Level
7+ years expAvaility is a leading healthcare engagement platform dedicated to transforming the healthcare landscape. The Senior Content Marketing Writer will be responsible for creating engaging content that communicates Availity's platform story and supports various marketing initiatives across the healthcare industry.
FitnessHealth CareHospital
Responsibilities
Partner with marketing and PR leadership to understand annual goals, campaign strategies, and product roadmaps; translate them into content plans and editorial calendars
Develop anchor assets and modular content that can be repurposed across channels (e.g., turning a long-form byline into social posts, slides, talk tracks, one-pagers, and internal enablement)
Help articulate and continuously refine Availity’s platform story, ensuring tight integration with the Built for Better pillars (Decision-Making, Interoperability, Experience, Scale)
Ghostwrite and edit thought leadership for executives and SMEs (e.g., op-eds, LinkedIn articles, conference presentations, podcast scripts) on topics like:
Intelligent Utilization Management and AI
CMS-0057 and interoperability
Provider data, credentialing, and network integrity
Payment accuracy and healthcare affordability
Cyber resilience and secure-by-design RCM
Ensure consistent voice, clarity, and narrative cohesion across all executive content and campaigns
Write persuasive, technically credible content for:
Customer success stories (health plans, health systems, RCM vendors, HIEs/QHINs)
Webinar abstracts, landing pages, and follow-up content
Event/speaking proposals and session descriptions for customer and industry conferences
Collaborate with product marketing and sales to ensure content is aligned with buyer personas, use cases, and stages in the funnel
Create content that works across web, email, social, events, sales decks, and internal communications, tailoring depth and format to each channel
Work closely with design and digital teams to turn written content into high-impact visual and interactive experiences (eBooks, infographics, webinar slides, etc.)
Maintain a library of modular content blocks (problem framing, proof points, customer quotes, metrics, diagrams) that can be reused across campaigns and GPT prompts
Interview internal SMEs, customers, and partners to gather insights, metrics, and stories that bring our value propositions to life
Partner with analyst relations to align content with research findings, market landscapes, and analyst-recognized strengths
Work with Legal, Compliance, and Security to ensure all content meets regulatory and contractual standards while preserving a strong narrative
Make disciplined, creative use of internal GPTs for drafting, outlining, and ideation—while owning the final editorial quality, accuracy, and originality of all deliverables
Collaborate with demand gen and digital teams to understand how content performs (traffic, engagement, conversion, influenced pipeline)
Use performance data to refine topics, formats, and messaging, and to propose new content experiments
Contribute to documentation of best practices, templates, and style guides to improve consistency and scale
Qualification
Required
7–10+ years in content marketing, copywriting, or related writing roles in B2B environments
Must have industry experience in healthcare technology OR health plans/RCM, health IT
Healthcare background required to be considered for the role
Bachelor's degree in English, Journalism, Communications, Marketing, or related field
Exceptional writing, editing, and storytelling skills with a portfolio that demonstrates long-form thought leadership (articles, white papers, eBooks)
Ability to synthesize complex, technical, and policy-heavy topics into clear, structured narratives targeted at healthcare executives and operational leaders
Strong grasp of narrative structure, argumentation, and positioning; comfort leveraging frameworks (e.g., problem–solution–proof, systems thinking, buyer journey)
Familiarity with healthcare delivery and financing—particularly health plans, providers, RCM, interoperability standards, and regulatory drivers (e.g., CMS, ONC, prior authorization rules)
Comfort interviewing SMEs and quickly ramping on topics like AI/ML, data platforms, security, and analytics
Understanding of how content supports demand generation, sales enablement, and brand building; ability to write with measurable business outcomes in mind
Proven ability to manage multiple projects and deadlines in a fast-moving environment; strong organizational skills and attention to detail
Experience working cross-functionally with marketing, sales, product, and leadership teams
Comfort receiving and integrating feedback from diverse stakeholders while protecting narrative clarity and quality
Experience using AI tools (e.g., ChatGPT/custom GPTs) in a structured way to accelerate research, outlining, and first drafts, coupled with rigorous human editing
Partner with marketing and PR leadership to understand annual goals, campaign strategies, and product roadmaps; translate them into content plans and editorial calendars
Develop anchor assets and modular content that can be repurposed across channels
Help articulate and continuously refine Availity's platform story, ensuring tight integration with the Built for Better pillars
Ghostwrite and edit thought leadership for executives and SMEs on various healthcare topics
Ensure consistent voice, clarity, and narrative cohesion across all executive content and campaigns
Write persuasive, technically credible content for customer success stories, webinar abstracts, landing pages, and event proposals
Collaborate with product marketing and sales to ensure content is aligned with buyer personas, use cases, and stages in the funnel
Create content that works across web, email, social, events, sales decks, and internal communications
Work closely with design and digital teams to turn written content into high-impact visual and interactive experiences
Maintain a library of modular content blocks that can be reused across campaigns and GPT prompts
Interview internal SMEs, customers, and partners to gather insights, metrics, and stories
Partner with analyst relations to align content with research findings, market landscapes, and analyst-recognized strengths
Work with Legal, Compliance, and Security to ensure all content meets regulatory and contractual standards
Make disciplined, creative use of internal GPTs for drafting, outlining, and ideation while owning the final editorial quality
Collaborate with demand gen and digital teams to understand how content performs
Use performance data to refine topics, formats, and messaging, and to propose new content experiments
Contribute to documentation of best practices, templates, and style guides to improve consistency and scale
Preferred
Advanced degree or formal writing training a plus
Benefits
Competitive salary
Bonus structure
Generous HSA company contribution
Healthcare
Vision
Dental benefits
401k match program
Unlimited PTO for salaried associates + 9 paid holidays
Hourly associates start at 19 days of PTO and go up from there with all the same holiday benefits
Reimburse up to $250/year for gym memberships, participation in racing events, weight management programs, etc.
Education reimbursement
Paid Parental Leave for both moms and dads, both birth parents and adoptive parents
Company
Availity
Availity offers a free access to real-time information and instant responses for healthcare professionals.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$200MKey Investors
Novo HoldingsFrancisco Partners
2021-07-07Secondary Market
2017-10-19Private Equity· $200M
Leadership Team
Russ Thomas
Chief Executive Officer
Frank Petito
Chief Financial Officer
Recent News
MedCity News
2025-11-19
2025-10-22
Company data provided by crunchbase