This job has closed.

Topfoxx · 1 day ago

Head of Creative and Social Growth

United States

Full-time

Remote

Director/Executive

TopFoxx is a women-owned eyewear brand creating fashion-forward designs. They are seeking a Head of Creative and Social Growth who will lead social media growth and creative content production, directly impacting revenue and brand growth.

E-CommerceEyewearFashionLifestyle

Responsibilities

Your #1 mission is to rapidly grow TopFoxx on TikTok and Instagram through high-performing, creator-style, founder-led content

Build and execute daily organic growth strategies, including viral hooks and scroll stopping concepts that increase engagement and reach continuously

Direct, film, and edit fast turnaround short form videos, including consistent founder led content with the CEO

Produce high volume TikToks and Reels, building both the company brand and the founder’s personal brand, to help each other side by side growth

Analyze performance, trends, competitors, and user behavior to optimize for reach, retention, engagement, and sales

Create high performing content using simple setups and minimal resources, creatively leveraging influencers when needed

Dive across departments to identify opportunities that will drive the most sales

Ensure cohesive and elevated brand aesthetics and storytelling across all creative

Edit and repurpose videos for TikTok, Instagram, ads, and YouTube to maximize output

Create website and email graphics that support promotions, campaigns, wholesale linesheets and strong click through performance

Lead website creative and UX or UI visuals that improve conversions

Product photography and/or Oversee shoots and direct photographers and videographers

Keep all creative assets organized across shared drives and Asana

Support other departments when needed (A small team means many hats)

Provide or guide strong copy as needed

Set clear leading and lagging KPIs and KPMs that drive real performance. Constantly re-evaluate if it's the correct ones that drive true conversion

Oversee influencer marketing, collabs, and strategies to convert creators into affiliates through giftings only

Hold team members accountable for deadlines, quality, productivity, and performance

Challenge poor performance and raise standards across the team

Review all creative before it goes live and give direct feedback daily

Support leadership with clear, fact based assessments and solutions

Solve problems quickly without waiting for instructions

Participate in hiring decisions and help maintain a strong culture of ownership

Research & provide direction for product development on colors, shapes, packaging, and aesthetics

Participate in early stage brainstorming and seasonal creative strategy

Create mood boards and support visual direction for launches

Support execution and operations around new product launches

Create high-quality content using simple tools (iPhone, natural light, minimal setups) and execute quickly with limited resources

Approach creative challenges with a growth-hacker mindset, finding ways to make something from nothing

Maximize output through smart repurposing and efficient production workflows

Work with urgency, ownership, and initiative to solve creative and production challenges independently

Produce consistent, high-volume output each week while maintaining strong quality standards

Qualification

Social media growthViral content creationData analysisShort-form editingCreative marketingDirect communicationResourcefulnessStartup experience

Required

Brooklyn-based: Available for regular in-office filming and content days with the CEO (5 days/week for the first 2 months; hybrid flexibility afterward)

Time-committed: Available for a 45–55 hour workweek with work-life integration and occasional weekend availability when needed

Social-media-first creator: Proven experience producing high-performing or viral TikTok and Instagram content; strong short-form editing skills (CapCut, Premiere, etc.) and deep understanding of trends, hooks, pacing, and creator-style storytelling

Founder-level ownership: Takes full responsibility for outcomes, operates independently, and makes sound decisions that protect the CEO's time and the company's priorities

Data-driven thinker: Comfortable analyzing performance metrics, identifying what's working, and iterating quickly to improve reach, engagement, and conversions

Creative marketer: Strong aesthetic eye for fashion, beauty, or lifestyle content, with a marketing mindset around psychology, virality, and conversions; DTC experience strongly preferred

Hands-on producer: Comfortable directing on-camera talent (including the CEO), filming efficiently, and executing fast-turnaround content with minimal resources

Direct communicator: Comfortable giving and receiving frequent, candid feedback with clarity and respect, ensuring high standards in a fast-moving, performance-driven environment

Scrappy & resourceful: Thrives in fast-paced, lean environments and creates more with less

Startup-speed operator: Thrives with quick pivots, daily iteration, and evolving priorities without needing hand-holding or rigid structure