Zoetis · 18 hours ago
Marketing Automation & Communications Manager
NYC Metro Area
Full-time
Onsite
Senior Level
$105K/yr - $151K/yr
6+ years expZoetis is a Fortune 500 company and the world leader in animal health, focused on advancing care for animals. The Marketing Automation & Communications Manager will drive the strategy, execution, and optimization of targeted customer email and mobile communications, leveraging marketing automation tools to enhance customer engagement and support business objectives.
AgricultureBiotechnologyHealth CareMedicalPharmaceuticalVeterinary
Responsibilities
Develop, implement, and continuously refine the overall email marketing strategy for the Livestock business unit
Create, execute and manage email campaigns using Salesforce Marketing Cloud, including segmentation, content, design, testing, deployment, and reporting. Analyze and optimize email performance metrics
Establish best practices for segmentation, personalization, and content to maximize campaign effectiveness
Ensure email campaigns are compliant with industry standards and best practices, such as CAN_SPAM, GDPR, and deliverability
Provide insights and recommendations for email marketing improvement based on data and industry benchmarks. Provide reporting and metrics related to all activity within SFMC. Stay updated with the latest email marketing trends, tools, and technologies. Provide input on best practices to Livestock team. Adjust strategies to ensure Zoetis remains at the forefront of email marketing innovation
Collaborate with other Zoetis teams such as digital marketing, communication, web, and marketing to ensure email campaigns are integrated and aligned with the overall marketing strategy
Utilize Salesforce Marketing Cloud to design and automate personalized communication workflows, ensuring timely and relevant interactions with customers
Implement segmentation strategies to effectively personalize content/offers at scale for various audience segments
Work with CRM team to Analyze data, track key performance indicators (KPIs), and partner with cross-functional teams to generate actionable insights to optimize communication strategies
Conduct A/B testing and campaign performance evaluations to optimize communication tactics and improve overall campaign effectiveness
Monitor and evaluate the success of CRM initiatives, providing regular reports and recommendations to management on campaign performance, customer engagement, and opportunities for improvement
Come up with new ideas and technologies for consideration into Livestock communication
Build email templates and successfully drive team adoption. Assist in the execution of testing and optimization strategies for continued performance improvement
Leverage marketing technology and automate campaigns where possible while applying customization and personalization
Take a data-driven approach to marketing campaigns and prioritization of resources
Advocate for data-driven decision-making and the adoption of emerging marketing technologies
Manage relationships with agencies, vendors, and internal stakeholders to deliver integrated campaigns
Qualification
Required
Bachelor's degree in marketing, communications, business or related field
6 - 10 years' experience in marketing automation and digital marketing, with at least 2 years in a leadership or managerial role
Deep expertise with Salesforce Marketing Cloud (including Salesforce Marketing Cloud Email Specialist Certification), Content Builder, and Journey Builder
Proven experience in developing and executing email marketing strategy
Strong communication, analytical, and project management skills with attention to detail and accuracy. Ability to influence cross-functional stakeholders
Team player with the ability to collaborate and communicate effectively with cross-functional teams
HTML and SQL skills required (CSS experience a plus)
Experience with data imports, feeds, API, integrations and extensions
Experience with Salesforce Content Builder and Journey Builder (creating emails from scratch, dynamic content blocks, AMPscripts; data extensions and API's)
Experience with analytics tools such as Google Analytics, Tableau, PowerBi and/or data studio
Familiarity with CAN-SPAM laws
Expertise in graphic design for digital landscapes
Email & SMS experience
Benefits
Competitive healthcare and retirement savings benefits
Healthcare and insurance benefits beginning on day one
401K plan with a match and profit-sharing contribution from Zoetis
4 weeks of vacation
Company
Zoetis
Zoetis is an animal health company that advances care for animals and supports their health and wellbeing.
10001+ employees
H1B Sponsorship
Zoetis has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (136)
2024 (80)
2023 (89)
2022 (126)
2021 (47)
2020 (63)
Funding
Current Stage
Public CompanyTotal Funding
$3.62BKey Investors
Bill & Melinda Gates Foundation
2025-12-16Post Ipo Debt· $1.75B
2025-08-11Post Ipo Debt· $1.85B
2023-03-01Grant· $15.3M
Leadership Team
Kristin Peck
Chief Executive Officer
Chitra Varma
Head, Commercial ERP Products
Recent News
The Motley Fool
2026-01-02
Morningstar.com
2025-12-29
Company data provided by crunchbase