Brasco /// ยท 2 days ago
Account Manager, Strategic Brand Communications & Public Relations
Raleigh, NC
Full-time
Hybrid
Mid, Senior Level
4+ years expBrasco /// is seeking a high-energy Account Manager, Strategic Brand Communications & Public Relations who does more than just manage projects - they shape them. This role is designed for a hybrid communications professional who blends traditional client service excellence with the sharp instincts of a PR strategist.
AdvertisingDigital MediaMarketing
Responsibilities
Lead the discovery, development and execution of PR and communications plans, contribute to client deliverables, support media relations strategy, story and media pitching, event promotions, and executive thought leadership
Proactively identify opportunities for clients to expand their footprint. You aren't just fulfilling requests; you are bringing new, strategic ideas to the table that drive ROI and grow the account
Act as the 'voice of the brand' for your accounts, ensuring that all creative, digital, and PR work aligns with a cohesive brand strategy
Work closely with the creative team to oversee content strategy, ensuring that social media, blogs, and earned media efforts are working in harmony
Serve as a trusted advisor to clients, providing high-level consultation on market trends, competitive positioning, and reputation management
Oversee the lifecycle of multi-channel campaigns (Digital, Creative, Web, and PR) from high-level concepting through to technical execution and reporting
Qualification
Required
4-6+ years of agency experience. We are looking for someone who has successfully operated as an Account Manager, PR Specialist, or Brand Strategist
Proven track record in strategic communications, including media outreach, crisis comms, or brand positioning
Experience in organic account growth - you know how to spot a client's business problem and propose a marketing/PR solution
You must be a strong copywriter capable of moving between a punchy social post, a professional press release, and a persuasive client pitch
Deep understanding of how PR interacts with SEO, Paid Media, and Social Strategy to create a 'surround sound' effect for brands
This is a Raleigh-based position with a hybrid in-office schedule at our HQ in downtown Raleigh
Company
Brasco ///
Brasco /// is a full-service creative marketing and communications agency.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Amber Luis
Partner Development Coordinator
Brian Batchelor
Founder | Marchitect
Recent News
2023-02-23
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