Apply on Employer Site

TAG - The Aspen Group · 23 hours ago

Senior Manager - Paid Social Media

Chicago, Illinois

Full-time

Onsite

Mid, Senior Level

$125K/yr - $145K/yr

7+ years exp

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and is seeking a visionary Senior Manager, Paid Social Media to lead their social media strategy. This role involves driving strategy, innovation, optimization, and revenue across social platforms, ensuring the brand remains authentic and aligned with its mission.

CosmeticsDentalHealth CareWellness

Responsibilities

Define, execute and measure the Paid Social Media strategy across existing platforms and expansion into new platforms to drive growth

Build a roadmap that combines strategic vision, measurability and actionable next steps to ensure Clearchoice’s social presence

Develop and implement the paid social media strategy with measurable ROI-driven tactics to drive growth across platforms (Meta, YouTube, Reddit, NextDoor, TikTok, LinkedIn, X, etc.)

Understand competitive landscape and user experience to leverage Brand and user generated content for optimal patient experience

Manage agency to ensure audience segmentation, targeting strategies, bidding approaches, and creative testing frameworks are being executed according to plan

Collaborate with Agency, Media, Marketing, Analytics and Creative teams to ensure cohesive messaging, brand consistency and measurement

Monitor trends, data analytics, and performance metrics to optimize content, campaign effectiveness and strategy effectiveness

Present reports and insights to senior leadership, making data-driven recommendations

Champion a culture of testing and learning to continuously refine strategies and maximize impact

Qualification

Social Media MarketingCustomer AcquisitionData AnalyticsPlatform-Specific StrategiesLeadership SkillsCommunication SkillsAttention to Detail

Required

7+ years of experience in Social Media Marketing

Deep experience in leveraging social media to drive customer acquisition

Experience testing and launching new social channels to scale growth is required

Bachelor's degree in Marketing, Communications, Analytics or a related field; Master's degree is a plus

Proven track record of driving social growth for consumer brands, preferably in a DTC environment that is brand and ROI focused

Expertise in platform-specific strategies for TikTok, Instagram, YouTube, Reddit, LinkedIn, and emerging platforms

Hands on Approach to Social with exceptional attention to detail

Strong analytical skills with proficiency in social measurement

Excellent communication and leadership skills

Benefits

Paid time off

Health

Dental

Vision

401(k) savings plan with match

Company

TAG - The Aspen Group

When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access.

Founded in 1998

Chicago, Illinois, USA

10001+ employees