Summit Companies · 1 day ago
Marketing Specialist II
Mendota Heights, MN
Full-time
Onsite
Mid Level
3+ years expSummit Companies is a leading provider of fire protection services, and they are seeking a Marketing Specialist II to develop and execute marketing and communication strategies. This role focuses on enhancing customer engagement and brand awareness through social media, email marketing, and digital content creation.
Public Safety
Responsibilities
Develop and implement local, regional, and national marketing initiatives that align with corporate brand guidelines and business objectives
Partner with cross-functional teams, such as recruiting, to enhance employer branding, support hiring campaigns, and align messaging across channels
Create, manage, and analyze social media content, including organic posts, paid campaigns, and engagement strategies to increase audience reach and brand visibility
Design and execute targeted email marketing campaigns, newsletters, and automated communication journeys to support customer and prospect engagement
Create high-quality print and digital assets for campaigns, events, and branch needs; design marketing materials using Adobe Creative Cloud (Photoshop, Illustrator, InDesign, etc.)
Organize, catalog, and maintain digital assets in the Digital Asset Management (DAM) system to ensure easy access, proper tagging, and consistent branding
Research, draft, and edit blogs and case studies that highlight industry insights, customer success stories, and company expertise
Support the maintenance and updating of all external websites to ensure content accuracy, brand consistency, and optimal user experience
Manage customer feedback channels such as Google reviews and collaborate with internal teams to enhance customer experience
Coordinate paid advertising efforts, including digital and traditional media, to maximize local reach and engagement
Implement and optimize SEO strategies to improve branch visibility in search engine results
Track and report on the performance of paid ads and SEO initiatives, making data-driven adjustments as needed
Collaborate on maintaining and updating the company Intranet and digital displays to ensure information is current, easy to access, and aligned with internal communication standards
Work closely with branch leadership, subsidiary leadership, and sales teams to understand customer needs and tailor marketing efforts accordingly
Ensure branch signage nationwide is accurate and up-to-date
Monitor and analyze employee and customer engagement data to optimize communication strategies and provide reporting
Assist with internal communications, including branch updates, leadership announcements, and employee-focused messaging
Ensure all marketing materials maintain brand consistency and comply with regulatory requirements
Other duties may be assigned
Qualification
Required
High school Diploma, or equivalent, required
Bachelor's degree in Marketing, Communications, Business, or a related field, strongly preferred
3-5 years of experience in marketing, customer communications, or a related role, strongly preferred
Experience with WordPress or other website content management systems
Experience with Salesforce Pardot/Salesforce Account Engagement or similar marketing automation software
Strong writing and content creation skills with an ability to craft compelling customer messages
Experience with email marketing platforms, social media management, and CRM tools
Excellent organizational and project management skills
Ability to work independently and collaboratively in a fast-paced environment
3-5 years of B2B and B2C experience, strongly preferred
Must have the ability to effectively read, write and communicate in English with employees and customers
Knowledge of SEO, paid media, and digital marketing best practices, preferred
Strong analytical skills with the ability to measure and optimize marketing performance, preferred
Proficiency in the Adobe Creative Cloud suite (Photoshop, Illustrator, InDesign, etc.)
Valid driver's license with acceptable driving record required
Must be able to comply with SFPH's Drug and Alcohol policy and Background screening requirements, which may also include customer specific requirements based on contractual agreement
Occasional travel required, up to 10%
Preferred
Bachelor's degree in Marketing, Communications, Business, or a related field, strongly preferred
3-5 years of experience in marketing, customer communications, or a related role, strongly preferred
3-5 years of B2B and B2C experience, strongly preferred
Knowledge of SEO, paid media, and digital marketing best practices, preferred
Strong analytical skills with the ability to measure and optimize marketing performance, preferred
Video production experience preferred
Familiarity with AI-powered tools and applications to enhance productivity and streamline workflows
Benefits
Paid Vacation and Holidays
Medical Insurance
Dental Insurance
Vision Insurance
401(k) Plan with Company Match
Flexible Spending Accounts
Long-Term Disability – Employer Paid
Short-Term Disability – Employer Paid
Additional Voluntary Ancillary Benefits such as Accident and Hospital Indemnity
Life Insurance for Team Members and Dependents
Employee Assistance Program
Employee Referral Program
Company
Summit Companies
Summit Companies has deep experience and a successful history in fire protection services for commercial, industrial and large-scale residential applications.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Quintin Rubald
President & Founder
Company data provided by crunchbase