Hearst Newspapers ยท 2 days ago
Data Analyst, Social Media & Video
300 West 57th Street, New York, NY, 10019, US
Full-time
Hybrid
Entry, Mid Level
$66K/yr - $80K/yrHearst Newspapers is a global media company that publishes a wide range of magazines and websites. They are seeking a Social Media & Video Analyst to transform data into insights that drive strategy, focusing on social media performance and video content optimization.
AdvertisingJournalismMarketingNewsSocial Media
Responsibilities
Analyze social media performance metrics to identify audience trends, content preferences, and platform behaviors
Provide actionable insights and strategic recommendations to enhance social media and video content performance and ROI
Build and maintain clear, digestible dashboards and trackers to support editorial and leadership teams
Deliver regular reports on social and video performance, including engagement, growth, conversion, and content KPIs
Use analytics tools (e.g., Dash, ListenFirst, YouTube Analytics, Tubular) to track and benchmark performance
Conduct competitive audits to evaluate our presence against industry benchmarks and peers
Collaborate cross-functionally with editorial, audience, and marketing teams to provide data-driven content recommendations
Stay up-to-date on platform updates, social media trends, and video consumption habits to inform strategy
Qualification
Required
Experience as a Social Media Analyst, Data Analyst, or similar role in a media or digital environment
Proficiency in social media and video analytics tools (e.g., Facebook Insights, Dash, ListenFirst, YouTube Analytics, Tubular)
Strong analytical, critical thinking, and problem-solving skills
Ability to interpret large data sets and distill insights into clear narratives and visualizations
Knowledge of online marketing strategies, social platform best practices, and digital content ecosystems
Excellent verbal and written communication skills; experience presenting findings to stakeholders
Collaborative, curious, and detail-oriented approach to work
Benefits
Medical, dental, and vision insurance from Day 1
401(k) plan with a generous company match
Company
Hearst Newspapers
Hearst Newspapers is the division in charge of Hearst's newspapers, local digital marketing service businesses, and directories.
Founded in 1887New York, New York, USA
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Carson S.
HR Business Partner
Laura Wilson
Director Major Account Partnerships
Recent News
2025-11-20
2025-05-23
2025-04-13
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