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CELSIUS · 1 day ago

Senior Counsel, Brand Protection

Boca Raton, FL

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

Celsius Holdings, Inc. is a global CPG company united by three powerhouse brands and one incredibly talented team. As the Senior Counsel, Brand Protection, you'll be at the forefront of safeguarding the integrity of Celsius' global brand through proactive IP enforcement, anti-counterfeiting initiatives, and marketplace policing.

Consumer GoodsDietary SupplementsFitnessFood and BeverageFood ProcessingHealth CareLifestyleManufacturing

Responsibilities

Lead enforcement strategies against parallel imports, gray market activity, and unauthorized resellers

Collaborate with supply chain and commercial teams on territorial brand protections and distribution agreements

Manage customs and global enforcement efforts to intercept unauthorized shipments

Investigate and take action against third-party resellers contributing to brand dilution

Implement digital brand policing strategies across marketplaces, websites, and social platforms

Oversee counterfeit detection and removal on major e-commerce channels

Manage domain name enforcement, including UDRP proceedings and cybersquatting disputes

Collaborate with marketing on digital brand consistency and take action against misleading or unauthorized use

Monitor and enforce against impersonation accounts and unauthorized brand affiliations on social media

Deploy AI monitoring tools and enforcement platforms to detect and respond to brand misuse

Drive cease-and-desist actions, enforcement escalations, and coordinated brand defense tactics

Provide legal support for procurement, vendor onboarding, and contract negotiations

Ensure commercial contracts comply with consumer protection, data privacy, and advertising laws

Support compliance, sustainability, and supplier diversity initiatives in commercial agreements

Qualification

Brand protectionIP enforcementAnti-counterfeitingDigital enforcementSupply chain risk mitigationMarketplace policingE-commerce platformsLegal solutionsCustoms partnershipAI monitoring toolsBrand monitoring strategiesCollaboration