Mixpanel · 1 day ago
Director of Marketing Operations
San Francisco, US (Hybrid)
Full-time
Hybrid
Director/Executive
$206K/yr - $310K/yr
14+ years expMixpanel is an event analytics platform that enables organizations to make data-driven decisions. The Director of Marketing Operations will oversee project management, process development, and marketing technology to enhance the efficiency and effectiveness of marketing initiatives.
AnalyticsMobile AppsSaaSWeb Apps
Responsibilities
Define and operationalize a robust reporting cadence for each marketing function. Real-time dashboards, actual vs. goals, attribution, board reporting, budget spend, ROI, etc., to enable the marketing team to be entirely data-driven in their planning and decision-making across all sectors and geographies
Collaborate with the in-house analytics teams to implement tracking mechanisms and KPIs to measure the effectiveness of marketing campaigns and ROI
Develop and implement robust project management processes to enhance efficiency and productivity
Lead end-to-end project management for all marketing initiatives, ensuring timely and successful execution
Ensure all data generated and used by the Marketing and AI SDR/ BDR teams is accurate, closely managed, and regularly purged
Manage relationships with data vendors and services
Develop and enforce data governance policies to maintain data quality and compliance with data privacy regulations
Work with marketing teams to create, execute, and automate multi-touch marketing campaigns, including email marketing, lead nurturing, and lead scoring
Implement marketing automation workflows to nurture leads through the sales funnel specific to each marketing segment
Establish and own marketing operations processes to streamline workflows and improve overall departmental efficiency
Continuously assess, manage, and optimize existing processes, systems & technology to adapt to evolving business needs and industry best practices
Stay abreast of emerging technologies in the marketing space and evaluate their potential for enhancing operational efficiency
Manage and own all marketing technology platforms, ensuring seamless integration and utilization across the marketing stack
Deploy and manage HubSpot and Qualified in Q1
Foster collaboration with key stakeholders, including marketing leaders, sales, finance, analytics, and IT, to ensure alignment of marketing initiatives with broader business goals
Manage the marketing budget and spend forecasting process; monitor expenditures, ensuring cost-effectiveness and adherence to budgetary constraints
Build and lead a high-performing marketing operations team, providing guidance and mentorship to 5 team members globally
Qualification
Required
14+ years of relevant experience, with proven experience in a senior marketing operations role, demonstrating successful project management and process optimization
Strong analytical skills with the ability to derive actionable insights from marketing data
In-depth knowledge of marketing technology and the ability to manage and integrate various tools. Salesforce, Hubspot, Qualified, Looker, Google Analytics etc
Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments
Strategic thinking and problem-solving capabilities
Demonstrated leadership experience, including team management and development
Benefits
Comprehensive Medical, Vision, and Dental Care
Mental Wellness Benefit
Generous Vacation Policy & Additional Company Holidays
Enhanced Parental Leave
Volunteer Time Off
Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
Company
Mixpanel
Mixpanel turns data into decisions with analytics that simplify insights, guide decisions, and measure product and marketing impact.
201-500 employees
H1B Sponsorship
Mixpanel has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (12)
2023 (10)
2022 (22)
2021 (6)
2020 (12)
Funding
Current Stage
Growth StageTotal Funding
$277.01MKey Investors
Bain Capital Tech OpportunitiesAndreessen Horowitz
2021-11-15Series C· $200M
2014-12-18Series B· $65M
2012-05-10Series A· $10.25M
Leadership Team
Jen Taylor
Chief Executive Officer
Anya Pratskevich
Product Marketing Lead
Recent News
2025-12-03
2025-12-02
Company data provided by crunchbase