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Q2 · 23 hours ago

Senior Marketing Manager

Austin, TX

Full-time

Hybrid

Senior Level

6+ years exp

Q2 is a leading provider of digital banking and lending solutions, and they are seeking a Senior Marketing Manager to take full ownership of the marketing strategy for their Digital Banking product line. This role involves collaborating with various teams to develop and execute integrated marketing campaigns that align with company objectives and drive business results.

Financial ServicesFinTech

No H1B

Responsibilities

Work across the internal marketing team (comms, product marketing, content, field marketing and more), to build an integrated campaign strategy that meets our awareness and demand gen goals

Develop compelling marketing campaigns, aligned with sales, that drive demand for Q2 products and services; Campaigns may include a variety of channels from email, digital, virtual events, and more

Regularly test innovative concepts to identify new ways to drive results

Define, document and execute end-to-end project plans that move a campaign from initial concept to successful delivery seamlessly in coordination with key stakeholders

Partner with the broader Marketing and Sales organization to leverage deep customer insights in order to define and shape ongoing campaigns to ensure they serve the needs of Q2 and its customers to deliver appropriate business results

Work with teams outside of Marketing (product, emerging business, sales, etc.) to support the overall vision and mission of the business out into the target market

Leverage marketing technology to execute, track and report on campaign activity and success (Salesforce, Marketo, Confluence, Wrike, etc.)

Qualification

B2B product marketingSalesforce reportingProject management toolsDemand generation campaignsCommunication skillsKPI focusedFluent in EnglishTime managementInterpersonal skillsPresentation skills

Required

Typically requires a Bachelor's degree and a minimum of 8 years of related experience; or an advanced degree with 6 years of experience; or equivalent related work experience

Must have ability to quickly build a strong understanding of Q2's go-to-market strategy, the Q2 sales process, and the process buyers go through in selecting and buying software

Excellence in metrics and measurement of demand gen campaign success is key

Demonstrate exceptional communication/presentation skills, both written and verbal

Understand Q2's target customers, their pains, and how Q2 is uniquely suited to help them

Understand competitors and their offerings, and ability to position Q2 to win against them

Strong project and time management skills required to efficiently move between work places and multiple, concurrent projects

Experience with Salesforce reporting, dashboards and campaigns required

Communications and interpersonal skills – ability to build strong working relationships with sales teams and leaders

Prone to action, results focused, KPI focused

Must be able to thrive in a fast-paced environment

This position requires fluent written and oral communication in English

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time