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Perelel · 6 days ago

Junior Copywriter, Growth

United States

Full-time

Onsite

Entry Level

1+ years exp

Perelel is reinventing women’s vitamins and is seeking a creative Junior Copywriter to join their Growth team. The role involves crafting compelling copy across various marketing channels to connect with women at different stages of their wellness journey and drive business results.

BiotechnologyHealth CareMedical

Responsibilities

Implement Brand Voice & Tone guide across growth marketing channels

Learn and apply best practices and test results across growth marketing channels to inform copy strategy

Write engaging email copy for campaigns, promotional sends, and automated flows (welcome series, post purchase, abandoned cart, post-purchase, etc.)

Develop subject lines and preview text that drive high open rates

Collaborate with the team to optimize email performance through A/B testing

Provide clear frameworks for designers on copy hierarchy to ensure emails are easy to scan and visually balanced

Craft thumb-stopping ad copy for paid social channels (Meta, TikTok, Google, etc.)

Write clear, conversion-focused captions and CTAs

Adapt messaging for different audience segments and campaign objectives

Support creative testing initiatives with fresh copy angles

Write product descriptions, landing page copy, and website updates

Develop copy for new product launches that educates and converts

Support site optimization projects with refreshed, conversion-oriented messaging

Ensure all copy aligns with brand voice and SEO best practices

Create copy for promotional campaigns, seasonal initiatives and product launches

Support integrated marketing campaigns with cohesive messaging across channels

Contribute ideas for creative concepts and campaign angles (e.g., Subscriber Perks, HSA/FSA, Loyalty Initiatives)

Write copy for subscriber portal banners and modals

Support loyalty initiatives by developing copy for accompanying inserts, emails, and GWPs

Develop copy for Amazon storefront and PDP assets

Support copy creation for video and static ad campaigns

Align transactional Amazon copy tone with our brand voice

Qualification

CopywritingEmail MarketingConversion CopywritingSEO Best PracticesSocial Media AdvertisingEagerness to LearnWomen's HealthAttention to DetailTeam CollaborationCommunication Skills