XPEL · 2 weeks ago
Marketing Manager
San Antonio, TX
Full-time
Onsite
Senior Level
$90K/yr - $115K/yr
5+ years expXPEL, Inc. is a leading supplier of automotive films, and they are seeking a motivated and experienced Marketing Manager to lead marketing initiatives within their Dealer & Retail segment. The role involves developing strategic marketing plans, conducting market research, and managing cross-channel marketing campaigns to enhance brand identity and drive customer engagement.
Automotive
Responsibilities
Develop and implement strategic marketing plans for Dealer & Retail segment, in partnership with key stakeholders
Conduct market research to identify customer needs and market trends within Dealer & Retail segment
Design and execute marketing campaigns for Dealer & Retail segment
Manage cross-channel marketing campaigns across various platforms, optimizing performance based on channel-specific analytics
Create targeted marketing programs to engage and nurture existing customers, and to attract new customers
Develop detailed campaign briefs and timelines for marketing channel managers and creative teams
Conduct market analysis to identify opportunities and threats, adapting the marketing strategy accordingly
Manage all online marketing activities within Dealer & Retail segment in partnership with Digital Marketing Manager
Partner with Communications Manager to develop strategic communication plans for internal and external audiences
Maintain and enhance XPEL's brand identity and positioning within the Dealer & Retail segment
Work closely with other departments (i.e., sales, product management, etc.,) to ensure marketing strategies align with organizational objectives and market demands
Coordinate with sales teams to align marketing efforts with sales objectives
Measure and report the effectiveness of all marketing campaigns, using data to make informed adjustments as needed
Manage marketing budget efficiently, including forecasting and tracking of expenditures
May manage and/or assist with events based on location needs
Other duties as assigned by leadership
Qualification
Required
5-7 years of product/service/brand management experience
Proven ability to increase brand awareness among multiple target groups
Extensive strategy development experience
Ability to travel up to 25%
Proven track record of working across multiple departments and with outside partners
Experience in traditional and non-traditional communication formats
Strong digital experience (web, social, advertising, influencers/ambassadors), as well as consumer digital strategy and tactical development
Exercise excellent judgment and make recommendations that balance the needs of key stakeholders
Have a strong sense of urgency, integrity, and impeccable professionalism in representing the Brand and Company
Preferred
National/global level experience in product/service/brand management
Company
XPEL
XPEL is a leading provider of protective films and coatings, including automotive paint protection film, surface protection film, automotive and commercial/residential window films, and ceramic coatings.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Ryan Pape
President & CEO
Company data provided by crunchbase