Director, Health and Welfare Growth Enablement jobs in United States
cer-icon
Apply on Employer Site
company-logo

Fidelity Bank ยท 1 day ago

Director, Health and Welfare Growth Enablement

Fidelity Bank is a leading financial services company, and they are seeking a Director for Health and Welfare Growth Enablement. This role focuses on enhancing benefits administration engagement and communication offerings while driving business growth through strategic planning and collaboration with various teams.

BankingBitcoinCustomer ServiceFinancial ServicesInsuranceWealth Management
badNo H1Bnote

Responsibilities

Guide product exploration through user research, competitive analysis, industry trends, customer and internal stakeholder input, and internal specialists to establish a vision and uphold a customer-centric product strategy
Lead the development of coordinated go-to-market strategies, covering customer targeting and fit, packaging and pricing, and channel distribution options
Collaborate with the marketing team to build compelling product positioning and messaging that effectively communicates value to target audiences
Serve as the product area specialist, aiding all business collaborators throughout the enterprise, such as marketing, relationship management, sales, communication consultants, and workplace consulting
Guarantee product preparedness and promote internal training throughout the organization, encompassing a cross-functional, organization-wide endorsed service structure, RFI/RFP materials and positioning, sales, and client team preparedness. Create and maintain centralized communications and collateral
Collaborate with deployment team to ensure a seamless and bundled deployment approach, considering launch timeframes, opportunities for coordination with other products, and simplicity for the field
Support sales, implementation and client facing teams to drive adoption and client happiness with the product
Define and track measures of efficiency and key performance metrics, including adoption, use, engagement, efficiency, client retention, and happiness. Leverage data to drive continuous improvement

Qualification

Go-to-market planningProduct positioningBenefits communications consultingFinancial services experienceHealth-related benefits knowledgeInfluenceStrategic problem solvingClear communication skillsLeadershipTime management

Required

Bachelor's degree required
7+ years of experience in go-to-market planning, marketing and product positioning & messaging, product development, and/or benefits communications consulting
5+ years in the financial services or third-party benefit administration industry or employer servicing experience, with health-related benefits and administration being a plus
Understand employer-provided benefits like medical, dental, vision, retirement, HSA/FSA, and voluntary benefits
Comfortable navigating complex organizations and interacting with cross-functional teams spanning multiple business units
Demonstrates strong strategic competence with a customer-centric viewpoint
Clear communication skills, comfortable engaging with all levels of management, clients, and external audiences
Ability to lead, influence, and motivate colleagues and peers without formal authority
Intellectually curious and capable of modeling a culture of learning and mentoring
Strategic and long-term problem solver without compromising speed for perfection
Ability to prioritize multiple tasks, meet deadlines, and deliver business results

Company

Fidelity Bank

twittertwittertwitter
company-logo
Fidelity Bank is a commercial bank providing services financial sercvices.

Funding

Current Stage
Late Stage
Total Funding
unknown
2018-12-17Acquired
2014-09-01Private Equity
Company data provided by crunchbase