James Hardie · 2 days ago
Sr Manager, Brand Marketing
Chicago, IL
Full-time
Onsite
Mid, Senior Level
$127K/yr - $164K/yrJames Hardie is the industry leader in exterior home and outdoor living solutions, and they are seeking a Senior Brand Marketing Manager to drive the evolution and execution of brand strategy. This role will focus on leading brand strategy, creative development, and integrated campaigns to strengthen brand equity across B2C and B2B landscapes.
Building MaterialCivil EngineeringManufacturing
Responsibilities
Lead brand strategy and creative development to strengthen equity and differentiation
Drive unified content strategy across paid, owned and earned channels
Evolve and institutionalize the James Hardie brand, building scalable tools and frameworks
Monitor trends and insights, provide insights for consumer, trade and market audiences
Develop briefs and assess creative proposals across media, PR, social, and influencer content
Communicate with clarity and influence across executives, teams and partners
Identify innovative brand-building opportunities beyond core business scope
Ensure brand guideline adoption and manage IP with Legal
Align branding across channels and projects for cohesive storytelling
Collaborate cross-functionally and with external partners to deliver integrated campaigns
Support marketing tool creation and distribution including copywriting
Provide proactive project leadership to drive clarity and efficiency
Contribute to budgeting and resource allocation to optimize ROI
Demonstrate strong leadership and teamwork
Qualification
Required
Bachelor degree required
Strong understanding of brand strategy and marketing commercialization
Proven success leading large-scale, multi-channel brand projects with measurable KPIs
Skilled in creative development and production across traditional and digital media
Experience creating content strategies and social media plans for diverse audiences
Deep knowledge of branding principles, including hierarchy, guidelines, and agency management
Familiarity with research planning and execution across multiple methodologies
Insightful storytelling: Translate analytics and insights into actionable strategies
Excellent listening, prioritization, and cross-functional communication skills
Strong leadership presence; adept at managing meetings and fostering relationships internally and externally
Ability to align diverse perspectives, drive collaboration, and meet objectives
Skilled in presentation development, negotiation, and cross-functional teamwork
Highly motivated, adaptable, and comfortable with ambiguity during growth and change
Exceptional project management and organizational skills; detail-oriented with high-quality execution
Operates effectively at both strategic and executional levels, individually and as a team contributor
Preferred
Master degree preferred
Benefits
Comprehensive low-cost co-pay Health Insurance
Medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee. Insurance starts on day one!
Life insurance
Short-term and long-term disability insurance
401(k) Retirement plan that will match 100% of employees saved dollars up to the first 6% of your salary
11 paid holidays per year
Paid vacation
(Paid sick leave)
Wellness Program, Employee Assistance Program, Parental Leave
Employee Stock Purchase Plan
Community Involvement & Sustainable Solutions
Company
James Hardie
James Hardie Industries plc is a manufacturer of fiber cement products and systems for internal and external building construction
Founded in 1888
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$5.2B2025-06-17Post Ipo Debt· $1.7B
2025-05-30Post Ipo Debt· $3.5B
2001-11-02IPO
Leadership Team
Randeep Wasal
Head Of Information Technology APAC
Samara Toole
Chief Marketing Officer
Recent News
2025-12-08
Company data provided by crunchbase