Centria Autism · 21 hours ago
Marketing and Sales Data Analyst
Farmington Hills, Michigan, United States
Full-time
Onsite
Entry, Mid Level
$70K/yr - $75K/yr
2+ years expCentria Healthcare is focused on advancing its growth strategy through data-driven insights. The Marketing and Sales Data Analyst will analyze marketing and sales performance metrics to optimize client acquisition and retention strategies.
Health CareHospitalMedical
Responsibilities
Analyze digital marketing and advertising data to identify cost-efficient lead generation strategies (Google Ads, Meta Ads, SEO/SEM, organic efforts, etc.)
Own marketing and sales funnel performance reporting, including lead volume, cost per evaluation, cost per start, conversion rate analysis, and cost per client acquisition
Evaluate client retention, churn risk indicators, and lifetime value to help inform strategic planning
Pull and interpret performance data from Salesforce and other CRM/business systems to inform sales pipeline trends, forecast opportunities, and identify barriers
Build and maintain dashboards and automated reporting in Power BI and other visualization tools to support organizational decision-making
Provide summary reports and data-driven recommendations to marketing and sales leadership to influence spend allocation, targeting strategies, staffing priorities, and market expansion decisions
Collaborate with Marketing, Sales, and Operations to ensure consistent tracking methods, data accuracy, and transparency on KPIs
Participate in tool evaluations and support the adoption of measurement enhancements across the marketing and sales tech stack
Support ad hoc analysis requests with high attention to detail, accuracy, and internal customer service
Compliance with Centria’s Code of Conduct, policies and procedures, and Federal and State laws
Responsibility to report violations of Company policies or the Code of Conduct
Qualification
Required
Bachelor's degree in Business, Marketing Analytics, Data Science, Finance, Statistics, or a related field
At least 2 years of experience in a data analyst role focused on marketing, sales, revenue analytics, or business performance
Experience in healthcare, payor-driven markets, or multi-location service organizations
Familiarity with API connections, marketing attribution tools, or call-tracking platforms
Understanding of statistical modeling or predictive analytics related to customer acquisition, forecasting, or churn
Working knowledge of laptop/desktop PC
Proficiency in Microsoft Suite (Word, Excel)
Proficiency in G Suite (Gmail, Drive, Docs, Sheets, Google Meet)
Strong knowledge of digital marketing analytics, including Google Analytics, Google Ads Manager, and Meta Business Suite
Experience extracting and analyzing data from Salesforce or comparable CRM platforms
Proficiency in Excel (advanced formulas, pivots, modeling), SQL querying, and Power BI dashboarding
Ability to interpret trends in both qualitative and quantitative data and communicate insights in a consumable, visual format
Demonstrated experience translating data into actionable recommendations tied to business goals
Strong communication, stakeholder partnership, and cross-functional collaboration skills, with a desire to improve processes and outcomes
Company
Centria Autism
Centria Autism is a leading provider of ABA Therapy.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$8MKey Investors
The Michigan Economic Development CorporationMartis Capital
2018-02-25Grant· $8M
2016-11-03Private Equity
Leadership Team
Scott Barry
Centria & CEO
Company data provided by crunchbase