Paid Social Media Manager (49750) jobs in United States
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Lakeshore Talent · 1 day ago

Paid Social Media Manager (49750)

positionEnglewood, CO
timeFull-time
remoteHybrid
seniorityEntry, Mid Level
money$65/hr - $75/hr
date2+ years exp

Lakeshore Talent is partnering with a growing, mission-driven organization in the health and wellness space to identify a Paid Social Media Manager for a contract opportunity with strong potential to convert. This role involves owning paid social as a core acquisition channel, managing campaigns across Meta, TikTok, and Snapchat, and optimizing performance to drive business outcomes.

Staffing & Recruiting
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Culture & Values

Responsibilities

Own end-to-end paid social execution across Meta (Facebook & Instagram), TikTok, and Snapchat
Develop and manage full-funnel acquisition strategies focused on prospecting, lead generation, and conversion
Actively manage budgets, bidding strategies, audiences, placements, and formats
Optimize campaigns with a strong understanding of geo-targeting, local market dynamics, and regional performance
Monitor and optimize toward KPIs including CPA, CAC, lead volume, conversion rate, LTV, and incrementality
Build and execute a structured A/B testing roadmap to improve acquisition efficiency
Test creative hooks, messaging, offers, formats, audiences, targeting strategies, and geo-based approaches
Analyze results and rapidly scale learnings across platforms
Ensure tests are implemented accurately and consistently
Partner with creative teams to develop conversion-driven paid social creative
Translate performance insights into clear creative direction
Own creative trafficking, naming conventions, rotation, and in-platform execution
Ensure creative aligns with brand standards while driving measurable results
Leverage platform data and multi-touch attribution tools to evaluate performance
Interpret attribution outputs to identify incremental impact
Build clear, concise performance reporting focused on insights and next actions
Use data to continuously refine strategy, testing, and budget decisions
Work closely with Creative, CRM/Lifecycle, Growth, and Digital teams
Share learnings that improve acquisition performance across channels

Qualification

Paid social experienceMeta advertisingTikTok advertisingSnapchat advertisingA/B testingGeo-targetingMulti-touch attributionCampaign managementPerformance reportingCreative collaboration

Required

2+ years of hands-on paid social experience with a strong acquisition or direct-response focus
Direct, in-platform experience managing campaigns on Meta, TikTok, and Snapchat
Proven experience executing A/B tests directly within ad platforms
Experience marketing for location-based, multi-unit, or service-driven businesses (fitness, healthcare, retail, etc.)
Strong understanding of geo-targeting and local market optimization
Experience using multi-touch attribution platforms to guide optimization and budget decisions
Comfortable owning both strategy and execution, including daily campaign management and QA

Preferred

Portfolio or case studies are strongly preferred and should be included in the candidate bio when possible

Company

Lakeshore Talent

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Since​ ​1995,​ ​Lakeshore​ ​has​ ​provided​ ​Staffing,​ ​Recruiting​ ​and​ ​Payrolling​ ​services​ ​to employers​ ​in​ ​Denver​ ​and​ ​Chicago​ ​across​ ​multiple​ ​industries​.
dateFounded in 1995
location
Denver, CO, US
people-size51-200 employees
web-link
http://lakeshoretalent.com/

Funding

Current Stage
Growth Stage

Leadership Team

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Amy Arroyo
Employee focused HR Business Partner & Sr. Account Executive
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Tara Stelter
Account Manager, Partnership Development
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