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EquiTrust Life Insurance Company · 2 days ago

Marketing Content Writer

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

EquiTrust Life Insurance Company is a national carrier of competitive, client-friendly annuity products. The Marketing Content Writer will be responsible for crafting strategic marketing communications and collaborating with Sales and Marketing teams to engage key audiences.

Financial ServicesInsurance

Responsibilities

Creates well-written and engaging content to accurately and in a compelling manner reflect desired concepts as assigned for marketing communications, including product literature, blast emails, industry ads, recruiting ads, promotional campaigns, web content, and sales campaigns

Serves as a Company resource for grammar and general writing questions

Monitors competitor activities relating to advertising, communications, and promotions to stay informed about industry marketing and product trends

Ensures all legal, compliance, and market-conduct-related laws and regulations are adhered to regarding state insurance office requirements and FTC, OCC, FCC, FINRA (if applicable), Privacy Act, Truth in Advertising Act and CAN-SPAM provisions

Supports EquiTrust brand development and management with materials designed to build the brand’s identity, image, and general awareness

Through communications, drives and stimulates overall consumer and agent activity, as well as motivates and maintains marketing organization and agent relationships

Works closely with the Marketing team to achieve marketing strategy goals

Engages and partners with applicable stakeholder groups to determine appropriate marketing messaging

Responds to and resolves requests according to EquiTrust policies in a prompt, efficient, and courteous manner for external customers, departmental staff, and other EquiTrust personnel at all times

Supports the Sales and Marketing team and/or other departments on an as-needed basis. Willingly takes on additional responsibilities as requested in order to accomplish department and Company objectives

Actively participates and contributes to the goals and objectives of the Company by working collaboratively and fostering a positive and inclusive work environment

Qualification

Content writingMarketing communicationsInsurance knowledgeMicrosoft OfficeCollaboration skillsProblem-solving skillsAttention to detail

Required

Bachelor's Degree required

Minimum 2 years of experience in annuity and life insurance products, marketplace, and sales concepts required

Minimum 2 years of communications and marketing experience required

Minimum 2 years of experience writing creative and technical content required

Excellent written and verbal communication, grammar, and editing skills

Ability to tailor content to various audiences and mediums

Strong problem-solving, interpersonal, and collaboration skills

Proficiency with Microsoft Office, including Word and Excel

Demonstrated ability to manage multiple projects and deadlines

Commitment to fostering inclusive, positive working relationships across departments

Strong attention to detail and ownership of content quality

Preferred

Minimum 3 years of experience in annuity and life insurance products, marketplace, and sales concepts preferred

Company

EquiTrust Life Insurance Company

When searching for a company that demonstrates integrity, strength and innovation – one that can help you meet your financial objectives – look no further.

Founded in 1966

Des Moines, Iowa, USA

501-1000 employees