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GuideStone Financial Resources · 1 day ago

Content Strategist

Dallas, TX

Full-time

Hybrid

Mid Level

3+ years exp

GuideStone Financial Resources is an innovative organization focused on the development of its employees in various aspects. The Content Strategist will be responsible for creating and managing engaging content that aligns with the brand strategy, collaborating with multiple teams to ensure consistent messaging across various media channels.

ConsultingFinancial ServicesInsuranceRetirement

Responsibilities

Creates compelling, original and on-brand content that is value-driven, engaging, accurate, and appropriate for various audiences in the form of emails, website content, paid ads, social media posts, emergency communications, presentations, articles, testimonials, brochures, etc., for a range of marketing channels

Executes content strategies that support brand objectives, member/ministry partner needs, marketing initiatives and strategic priorities

Conducts thorough research to identify abd help develop content, identify industry trends and gain competitor insights

Builds knowledge and maintains a deep understanding of our industry and faith community

Fosters interdepartmental relationships with subject matter experts (SMEs) and stakeholders to facilitate more efficient and effective content development

Provides support as needed to the manager of content marketing by reviewing and editing for accuracy, style, voice, grammar, spelling, syntax, punctuation and GuideStone writing standards

Regularly reviews and updates old content for optimization and becomes an expert on the current content available as well as content opportunities and gaps

Partners with stakeholders to understand and analyze business needs and project objectives to inform your content strategies

Manages editorial projects from conception through distribution

Tracks and reports on the performance of campaigns to measure the effectiveness of content

Delivers highest level of customer service to internal stakeholders with courtesy, respectful and caring behaviors

Responds to business needs in a timely and appropriate way

Maintains a working knowledge of AP Stylebook, GuideStone Writing Standards, and GuideStone Messaging Standards

Helps manage our proofreading relationships and solutions

Supports the annual Minister’s Tax Guide project and deliverables

Supports and writes for the GuideStone Magazine

Qualification

Content StrategySEOProject ManagementFinancial Services ExperienceCreative WritingMicrosoft WordAP StyleCollaborationVerbal CommunicationPresentation Skills

Required

Bachelor's degree in finance, marketing, journalism, public relations, business or a related field

A minimum of 3 years experience

Must be an active member of a Southern Baptist or faith-aligned church

Experience writing creative content for articles, emails, direct mail, websites, video, print campaigns and events

Experience with SEO

Experience collaborating with multiple teams and job functions

Advanced proficiency in Microsoft Word with familiarity with Excel and PowerPoint

Understands basic theories and principles of communications, branding and marketing and bridge the gap between strategy and tactical implementation

Passionate about GuideStone's purpose and ability to drive brand impact

Strong verbal communication and presentation skills

Strong project management and collaborative skills

Travel is required up to 5% annually

Proficient skills in MS Office and appropriate GuideStone system applications

Must have complete confidentiality regarding GuideStone business matters

Preferred

Industry experience in financial services, investments, retirement, or insurance is preferred

Working knowledge of common style books, intermediate to advanced knowledge of Associate Press preferred

Working to build up a knowledge of AI tools

Benefits

Generous benefits package

Flexible work schedules

The opportunity to be involved in community outreach

Tuition reimbursement

Company

GuideStone Financial Resources

GuideStone® provides churches, ministries, faith-aligned institutions and Christian households with financial solutions that support our shared biblical values — equipping believers to lead resilient lives and advance the Kingdom of God.

Founded in 1918

Dallas, Texas, USA

201-500 employees