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Denver7 (KMGH-TV) · 1 day ago

Experienced Account Executive, KMGH - Hybrid

Denver, CO

Full-time

Hybrid

Entry, Mid Level

$80K/yr - $100K/yr

2+ years exp

Denver7 (KMGH-TV) is seeking an experienced Account Executive who understands how to help businesses brand themselves and achieve measurable growth through strategic media solutions. The role involves selling advertising solutions to local businesses, managing client relationships, and leveraging both broadcast and digital marketing options.

News

Responsibilities

Sell advertising solutions to local and regional businesses and advertising agencies

Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment

In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available

Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers

Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers

Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals

Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due

Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels

Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects

Build and maintain strong client relationships, which may include entertaining prospective and existing clients

Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts

Perform other duties as assigned

Qualification

Media sales experienceStrategic account managementBroadcastDigital salesCustomer Relationship Management (CRM)Data analysisInterpretationSales skillsVerbalMicrosoft Office proficiencyGoogle Office knowledgeTeamworkCollaborationWritten communicationPresentation skillsTime management

Required

BS/BA in related discipline preferred or equivalent years of experience

Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

Experience in broadcast and digital sales

Highly self-motivated and goal focused

Highly creative and innovative thinker

Strong influencing, selling and upselling skills

Effective teamwork and collaboration skills

Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals

Exceptional verbal and written communication skills

Outstanding presentation abilities (in person/virtual, small/large groups, all levels)

Strong time management and organizational skills

Proficient with Microsoft Office (Word, Excel and PowerPoint)

Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)

Preferred

Generally 2+ years of proven sales success preferred

Experience in strategic account management, broadcast ratings and digital execution preferred

Benefits

Uncapped sales commission

Monthly allowance for mileage and cell phone

Extensive Scripps Sales Process training

A career path to grow your professional experiences

Full medical, dental and vision benefits, as well as certain other health and wellness benefits

Retirement savings plan with company match

Other key company benefits include disability accident insurance, life insurance, ID protection, pet discount program, and employee assistance program.