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Availity · 2 days ago

Senior Content Marketing Writer

United States

Full-time

Remote

Senior Level

7+ years exp

Availity, LLC. delivers revenue cycle and related business solutions for healthcare professionals. The Senior Content Marketing Writer will develop engaging content that supports marketing initiatives and thought leadership, collaborating closely with various teams to ensure alignment with the company's narrative and goals.

FitnessHealth CareHospital

Growth Opportunities

Responsibilities

Partner with marketing and PR leadership to understand annual goals, campaign strategies, and product roadmaps; translate them into content plans and editorial calendars

Develop anchor assets and modular content that can be repurposed across channels (e.g., turning a long-form byline into social posts, slides, talk tracks, one-pagers, and internal enablement)

Help articulate and continuously refine Availity’s platform story, ensuring tight integration with the Built for Better pillars (Decision-Making, Interoperability, Experience, Scale)

Ghostwrite and edit thought leadership for executives and SMEs (e.g., op-eds, LinkedIn articles, conference presentations, podcast scripts) on topics like: Intelligent Utilization Management and AI, CMS-0057 and interoperability, Provider data, credentialing, and network integrity, Payment accuracy and healthcare affordability, Cyber resilience and secure-by-design RCM

Ensure consistent voice, clarity, and narrative cohesion across all executive content and campaigns

Write persuasive, technically credible content for: Customer success stories (health plans, health systems, RCM vendors, HIEs/QHINs), Webinar abstracts, landing pages, and follow-up content, Event/speaking proposals and session descriptions for customer and industry conferences

Collaborate with product marketing and sales to ensure content is aligned with buyer personas, use cases, and stages in the funnel

Create content that works across web, email, social, events, sales decks, and internal communications, tailoring depth and format to each channel

Work closely with design and digital teams to turn written content into high-impact visual and interactive experiences (eBooks, infographics, webinar slides, etc.)

Maintain a library of modular content blocks (problem framing, proof points, customer quotes, metrics, diagrams) that can be reused across campaigns and GPT prompts

Interview internal SMEs, customers, and partners to gather insights, metrics, and stories that bring our value propositions to life

Partner with analyst relations to align content with research findings, market landscapes, and analyst-recognized strengths

Work with Legal, Compliance, and Security to ensure all content meets regulatory and contractual standards while preserving a strong narrative

Make disciplined, creative use of internal GPTs for drafting, outlining, and ideation—while owning the final editorial quality, accuracy, and originality of all deliverables

Collaborate with demand gen and digital teams to understand how content performs (traffic, engagement, conversion, influenced pipeline)

Use performance data to refine topics, formats, and messaging, and to propose new content experiments

Contribute to documentation of best practices, templates, and style guides to improve consistency and scale

Qualification

Content marketingHealthcare technologyB2B marketingProject managementResearch skillsAI tools usageCollaborationStorytellingAttention to detail

Required

7–10+ years in content marketing, copywriting, or related writing roles in B2B environments

Industry experience in healthcare technology OR health plans/RCM, health IT

Healthcare background required to be considered for the role

Bachelor's degree in English, Journalism, Communications, Marketing, or related field

Exceptional writing, editing, and storytelling skills with a portfolio that demonstrates long-form thought leadership (articles, white papers, eBooks)

Ability to synthesize complex, technical, and policy-heavy topics into clear, structured narratives targeted at healthcare executives and operational leaders

Strong grasp of narrative structure, argumentation, and positioning; comfort leveraging frameworks (e.g., problem–solution–proof, systems thinking, buyer journey)

Familiarity with healthcare delivery and financing—particularly health plans, providers, RCM, interoperability standards, and regulatory drivers (e.g., CMS, ONC, prior authorization rules)

Comfort interviewing SMEs and quickly ramping on topics like AI/ML, data platforms, security, and analytics

Understanding of how content supports demand generation, sales enablement, and brand building; ability to write with measurable business outcomes in mind

Proven ability to manage multiple projects and deadlines in a fast-moving environment; strong organizational skills and attention to detail

Experience working cross-functionally with marketing, sales, product, and leadership teams

Comfort receiving and integrating feedback from diverse stakeholders while protecting narrative clarity and quality

Experience using AI tools (e.g., ChatGPT/custom GPTs) in a structured way to accelerate research, outlining, and first drafts, coupled with rigorous human editing