WalkMe · 22 hours ago
Director, Marketing Operations
Raleigh, NC
Full-time
Hybrid
Director/Executive
$190K/yr - $225K/yr
8+ years expWalkMe, an SAP company, is a leader in the Digital Adoption Platform (DAP) space, focused on enhancing user experience and productivity through technology. They are seeking a strategic Director of Marketing Operations to lead their marketing technology ecosystem, ensuring effective integration and data governance to support marketing and sales initiatives.
AnalyticsE-LearningGuidesPredictive AnalyticsProduct DesignProduct ManagementProductivity ToolsSoftware
Responsibilities
Define the long‑term vision, architecture, and roadmap for our marketing technology ecosystem across CRM, MAP, ABX/intent (e.g., 6sense), web, events, and customer data platforms
Evaluate, select, and manage key marketing platforms and vendors; partner with IT, Security, Procurement, and RevOps on requirements, implementation, renewals, and SLAs
Lead integration strategy and execution to ensure data, workflows, and tracking are seamless across Salesforce and the broader GTM stack
Drive adoption and standardization of tools and processes across marketing and BDR teams, including documentation, governance, and enablement
Champion AI‑powered capabilities within the stack (e.g., predictive scoring, AI‑assisted routing, AI content/sequence suggestions, AI copilots) and prioritize use cases that unlock measurable efficiency and revenue impact
Co‑own the Salesforce data model with RevOps, including account, contact, opportunity, and campaign structures, as well as key field definitions and picklists
Establish and enforce data governance policies for marketing and GTM data, covering standards, taxonomies, identity & dedupe logic, enrichment, and usage guidelines
Design and oversee data hygiene and compliance routines (audits, sync checks, enrichment workflows) to keep our CRM and marketing databases accurate, deduplicated, and actionable
Partner with Legal, IT, and Security to ensure consent management, privacy, and retention practices for marketing data align with regulations and internal policies
Ensure our first‑party and third‑party data is “AI‑ready,” with the quality, labeling, and segmentation structures needed to power current and future AI models
Design and continuously improve core GTM processes across the funnel, including lead and MQA definitions, routing, SLAs, and hand‑offs between Marketing, BDR, and Sales
Operationalize our ABX strategy in partnership with Demand Gen, Field Marketing, and BDR leadership, turning signals (e.g., 6sense intent, product usage, engagement scores) into orchestrated plays and sequences
Lead marketing technology and process enablement for GTM teams, including training, office hours, runbooks, and self‑service resources
Partner with our Marketing Performance, Marketing Services, RevOps, and Analytics teams to ensure campaigns, journeys, and experiments are instrumented correctly and aligned to shared definitions of pipeline and revenue
Introduce and enable AI assistants and copilots for GTM use cases (e.g., research, call prep, personalization, note‑taking), with clear guardrails and best practices
Act as a player‑coach: be hands‑on with tools and processes while laying the foundations for a future Marketing Operations team
Provide thought leadership on the future of AI‑driven marketing operations, helping senior stakeholders make informed decisions about investments, trade‑offs, and sequencing
Build strong, trust‑based partnerships with Demand Gen, Product Marketing, Field Marketing, Sales/BDR leadership, RevOps, IT, and Data teams to ensure alignment and adoption
Qualification
Required
8+ years of experience in B2B marketing operations, revenue operations, or MarTech leadership, ideally within a SaaS or tech environment
Proven ownership of a modern marketing tech stack, including marketing automation (e.g., Pardot, Marketo), Salesforce or a similar CRM, and ABM/intent or orchestration platforms (e.g., 6sense, Qualified, Outreach)
Demonstrated experience architecting system integrations and data flows across CRM, MAP, ABX/intent, web, and data platforms, balancing technical depth with business impact
Strong background in CRM data governance and quality: designing schemas and taxonomies, managing enrichment and dedupe, and implementing data hygiene routines at scale
Track record of building and optimizing GTM processes (lead/MQA lifecycle, routing, scoring, SLAs) in close partnership with Sales/BDR and RevOps
Hands‑on experience with AI capabilities in GTM platforms and/or generative AI tools (e.g., ChatGPT, Gemini, platform‑native AI features) to streamline workflows, improve targeting, or support content and outreach
Excellent stakeholder management skills with the ability to translate complex technical concepts into clear, business‑oriented narratives for marketing, sales, and executive audiences
Willing to get deep into the tools and details today while building toward a scalable team and operating model tomorrow
A structured, experimentation‑oriented mindset, with enthusiasm for testing, learning, and iterating to improve GTM performance—even when you don't directly own the reporting function
Benefits
Hybrid Work Arrangement: We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.
Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
Stay healthy and happy with Wellness@WalkMe! Enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and WalkMe’s annual Wellness Month every July—because your well-being matters all year long.
WalkMe provides health coverage options, where applicable, to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.
WalkMe offers a generous annual leave policy tailored to meet regional standards, ensuring all employees enjoy sufficient time off to rest and recharge.
WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work/life balance.
Robust Retirement Contributions: Ask HR about the specific offerings for your region!
Company
WalkMe
WalkMe's AI-powered digital adoption platform guides organizations through workflows, eliminating friction to maximize software ROI.
1001-5000 employees
H1B Sponsorship
WalkMe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2022 (2)
Funding
Current Stage
Public CompanyTotal Funding
$307.5MKey Investors
Vitruvian PartnersEDBIInsight Partners
2024-06-04Acquired
2021-06-16IPO
2019-12-09Series G· $90M
Leadership Team
Dan Adika
CEO & Co-Founder
Rephael Sweary
President and Co-founder
Recent News
Company data provided by crunchbase