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Penguin Random House | 企鹅兰登 · 1 day ago

Senior Marketing Manager - (Hybrid)

New York, NY

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $85K/yr

6+ years exp

Penguin Random House is a leading publishing house seeking a skilled and experienced Senior Marketing Manager to join their team. This role involves developing and executing impactful marketing campaigns for bestselling authors and titles, collaborating with various departments, and driving sales through innovative strategies.

Publishing

Responsibilities

Develops and executes creative, data-driven, results-oriented marketing campaigns for frontlist titles, backlist priorities, long-term initiatives, and trade paperback conversions; this includes identifying possible readerships, maximizing exposure for our authors, and brainstorming ideas for engaging readers to drive discovery, as well as creating cross-promotions with external partners and social media communities

Collaborates with authors to develop and amplify cross-channel content, including creating and sharing assets for Crown’s social media platforms and consumer email program

Leads targeted title outreach to key audiences, building relationships with social media influencers, organizations, book clubs, and potential partners to drive sales

Applies core marketing principles—including consumer insights, social media marketing, and email marketing—with a strong interest in hands-on content creation (e.g., short-form video, graphics, and other digital assets)

Demonstrates proficiency in Microsoft Office; experience with Canva, as well as editing/creating video, and use of related design, video, and influencer tracking tools are a plus

Brings a growth mindset and a creative, entrepreneurial approach to problem-solving within a dynamic publishing environment

Participates in and contributes marketing perspective at key internal and external meetings with editors, sales, authors, and agents

High-touch author care and attentive communication with authors and agents

Identifies opportunities for enhancing and improving both imprint campaigns and departmental best practices--new tools, platforms, partners, trends, etc

Qualification

Marketing campaignsSocial media marketingContent creationMicrosoft OfficeCanvaVerbal communicationWritten communicationOrganizational skillsTeam playerStrategic thinker

Required

6-8 years of relevant marketing experience, in publishing or a related field

Experience working with sensitive material and high-profile authors

Expertise presenting in meetings

Ability to prioritize and manage time effectively while also responding to urgent issues

Exceptional verbal and written communication skills

Ability to work both independently as well as in a collaborative setting

Strong organizational skills and demonstrated ability to meet deadlines

A motivated self-starter, strategic thinker and team player

Preferred

Demonstrates proficiency in Microsoft Office; experience with Canva, as well as editing/creating video, and use of related design, video, and influencer tracking tools are a plus

Brings a growth mindset and a creative, entrepreneurial approach to problem-solving within a dynamic publishing environment