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KPA · 1 day ago

Paid Media Manager

United States

Full-time

Remote

Mid Level

$80K/yr - $90K/yr

KPA is a leading provider of Workforce Compliance software and consulting services, dedicated to helping clients maintain workplace safety. The Paid Media Manager will oversee and optimize the paid advertising strategy across multiple channels, ensuring alignment with business objectives and driving down acquisition costs.

ConsultingSoftware

Responsibilities

Develop channel strategy: LinkedIn, Google Ads, display/programmatic, retargeting, social (Facebook, YouTube)

Build audience segmentation and targeting: job titles, industries, account lists, lookalikes, intent data

Create and manage campaigns aligned to Primary, Secondary, and Evergreen initiatives

Write ad copy and coordinate creative development (working with Graphic Designer)

Manage budgets, bids, and pacing across channels

Conduct A/B testing: ad creative, messaging, targeting, landing pages

Optimize campaigns weekly based on performance data

Manage vendor relationships: ad platforms, agencies, DSPs

Research and recommend industry publications for advertising (Safety+Health, EHS Today, ISHN, etc.)

Negotiate media buys and sponsorships

Coordinate creative production for print/digital ads

Measure publication effectiveness and ROI

Build landing pages for campaigns (working with Marketing Coordinator)

Conduct conversion rate optimization (CRO): A/B testing headlines, CTAs, forms, layouts

Implement tracking: UTMs, conversion pixels, attribution

Partner with Marketing Automation Manager on form strategy and lead routing

Qualification

LinkedIn Campaign ManagerGoogle AdsProgrammatic advertisingConversion rate optimizationProject managementWritten communicationVerbal communicationCross-functional collaborationSelf-motivated