Thirdlove · 1 day ago
Influencer, Affiliate & PR Manager
ThirdLove is a company that has disrupted the lingerie industry by empowering women to find their perfect fit online. They are seeking a performance-driven Manager, Influencer, PR & Affiliate to grow revenue and brand visibility through creator partnerships, affiliate programs, and integrated PR.
Responsibilities
Own performance-driven influencer programs across ShopMy, LTK, and priority creators
Manage, measure and track influencer campaign ROI, including engagement rates, sales lift, and brand awareness metrics
Identify, recruit, and manage creators who drive measurable revenue and reach
Lead gifting, briefing, contracting, and creator onboarding
Build launch and hero product creator programs
Develop incentive structures and affiliate-based partnerships
Track performance across conversion, revenue, content quality, and efficiency
Partner with Creative and Performance teams on launch aligned creator toolkits and performance content
Build deeper partnerships with top creators through incentives and in person events
Own day-to-day management and growth of the affiliate program across Impact, ShopMy, LTK, and publisher partners
Recruit and activate new affiliate partners and shopping editors
Develop exclusive offers, launch moments, and incentive programs to drive sell-through
Monitor performance daily and optimize based on content trends and product performance
Manage affiliate reporting, forecasting, and budget pacing
Serve as the day-to-day partner to the external PR agency
Support editorial pitching, product placement, and press storytelling tied to GTM priorities and brand strategy
Manage sample requests, press assets, and editorial calendars
Track impact of editorial coverage through traffic, affiliate revenue, and share of voice
Support planning and execution of press previews, influencer events, and activations
Support podcast sponsorships and ambassador partnerships with briefs, assets, and talking points
Coordinate execution across Brand, Creative, and agency partners
Track performance tied to awareness, traffic, and affiliate lift
Partner with Brand and Integrated Marketing on seasonal launches and GTM planning
Manage Content Library and communications for creator content
Work closely with Ecommerce on product focus, offers, and conversion strategy
Support Retail and Wholesale Marketing with creator and PR moments tied to store or partner initiatives
Maintain clean reporting and insights shared with leadership
Qualification
Required
5 years experience in influencer marketing, affiliate marketing, PR, or commerce partnerships
Strong hands-on experience with ShopMy, LTK, Impact, or similar platforms
Proven ability to drive revenue through creator and affiliate programs
Experience working with PR agencies and editorial partners
Highly organized with strong project management skills
Comfortable with analytics, attribution, and performance reporting
Clear communicator who moves fast and collaborates well
Benefits
Medical/Dental/Vision insurance
Paid parental leave
Flex time off
Discounted and free products
Company
Thirdlove
ThirdLove is a women’s lifestyle brand that offers a range of lingerie and underwear.
Funding
Current Stage
Growth StageTotal Funding
$80.6MKey Investors
Second Avenue Capital PartnersNew Enterprise Associates
2023-08-17Debt Financing· $12M
2021-02-08Series Unknown
2019-02-26Series B· $55M
Recent News
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