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Chiesi Group · 2 weeks ago

Lead, Patient Services Marketing, Global Rare Diseases

Boston, MA

Full-time

Hybrid

Senior Level

$170K/yr - $205K/yr

5+ years exp

Chiesi Farmaceutici is an international research-focused biopharmaceutical group dedicated to promoting a healthier world. They are seeking a Lead, Patient Services Marketing for Global Rare Diseases, responsible for developing and executing patient-centric marketing strategies that support access, engagement, and adherence for individuals living with rare conditions.

BiotechnologyMedicalPharmaceutical

Responsibilities

Lead strategic planning and execution of omnichannel marketing campaigns (email, direct mail, websites, mobile apps, social media, SMS/MMS, SEM/SEO, print) to drive patient engagement and support service utilization across therapeutic portfolios

Manage agency relationships (creative, strategy, media, measurement, CRM vendors) to deliver patient-centric marketing programs aligned with brand imperatives

Spearhead platform-driven campaigns, including use of AI or CRM platforms (Salesforce Marketing Cloud, Adobe Experience Manager, Veeva) for segmentation and personalization

Develop and maintain MLR/PRB compliant patient-facing materials and shepherd content through regulatory & legal approvals

Define and measure KPI frameworks, report results, and drive optimization recommendations for campaign scaling across brands

Guide cross-functional teams (Patient Services, Medical Affairs, Advocacy, Market Access, Field, Legal, Compliance, Analytics) to ensure cohesive implementation and alignment

Lead and mentor junior marketing professionals or managers, including involvement in planning and oversight of marketing budgets and resource allocation

Qualification

Patient engagement expertiseDigital marketing channelsCRM strategyRegulatory compliance understandingAnalytical mindsetLeadership skillsLife sciences degreeMarketing degreeBusiness degreeCollaboration skills

Required

Bachelor's degree in life sciences, marketing, business, or other related area

5–8+ years in pharma/biotech marketing, with specific expertise in patient engagement or patient services in rare disease, or related areas

Deep knowledge and hands-on experience across digital marketing channels, CRM strategy, patient journey mapping, segmentation, and brand/customer messaging

Regulatory compliance understanding (MLR/PRC) is essential, including content approvals and governance process handling

Leadership & collaboration skills: experience managing agencies, budgets, stakeholders, and influencing without authority

Analytical mindset: ability to translate qualitative and quantitative insights into actionable strategies and optimization

Benefits

Comprehensive healthcare programs

Work-life balance initiatives

Robust relocation support

Performance bonuses

Flexible working arrangements

Remote work options

Tax assistance services for foreign colleagues

Company

Chiesi Group

Glassdoor4.0

Chiesi is a research-oriented international biopharmaceutical group that develops and markets innovative therapeutic solutions in respiratory health, rare diseases, and specialty care.

Founded in 1935

Parma, Emilia-Romagna, ITA

5001-10000 employees

https://www.chiesi.com/en/

Funding

Current Stage

Late Stage

Leadership Team

Jean-Marc Bellemin

Group CFO

Diego Ardigò

Global Rare Diseases, Research & Development Head

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