NBT Bank ยท 1 day ago
Director of Marketing
Syracuse, NY
Full-time
Onsite
Senior Level, Lead/Staff
$118K/yr - $157K/yr
10+ years expNBT Bank is a financial institution that empowers individuals and communities through meaningful work and community involvement. The Director of Marketing will lead the overall marketing strategy and execution across various business lines, focusing on customer acquisition, engagement, and business growth while managing the marketing budget and team.
BankingFinancial Services
No H1B
Responsibilities
Lead development and execution of the enterprise marketing plan, budget, and agency partnerships to achieve strategic goals
Establish and evolve marketing objectives and KPIs across brand, product, and digital marketing initiatives
Drive collaboration with lines of business and internal partners to align marketing strategies with business priorities
Oversee conceptualization and execution of creative and content strategies across all customer engagement channels
Lead consumer insights, marketing research, and campaign performance analysis to inform decisions and identify growth opportunities
Other duties as assigned
Qualification
Required
Bachelor's degree and/or equivalent education and experience
Minimum 10 years of relevant experience in marketing, with leadership responsibility across multiple channels and disciplines
Ability to grow and develop a marketing team by identifying skill gaps, providing structured training programs, and fostering continuous learning
Proven track record of adapting team capabilities to evolving consumer behaviors and media trends
Experience introducing new customer engagement channels and ensuring team readiness through training and on-the-job learning
Demonstrated ability to lead integrated marketing campaigns that deliver measurable business results
Proven experience in product marketing and go-to-market strategy for financial services or similar industries
Strong understanding of communications planning and channel optimization across digital, traditional, and emerging platforms
Expertise in managing and allocating marketing budgets strategically across initiatives, ensuring alignment with corporate priorities and maximizing ROI
Ability to balance short-term campaign needs with long-term brand and business objectives
Experience leveraging customer insights, segmentation, and targeting strategies to optimize marketing performance
Proven ability to track campaign performance, analyze data, and adjust strategies based on actionable insights
Strong understanding of marketing analytics tools and methodologies to measure effectiveness across channels
Excellent communication and presentation skills, with the ability to influence at all levels of the organization
Digitally fluent, with deep knowledge of digital marketing best practices, marketing automation, and performance measurement
Communicate effectively with internal and/or external customers
Stationary 75% of time or greater
Move Objects to Maximum 10 lbs
Benefits
Generous Paid Time Off: At least 22 days annually, prorated in the year of hire.
Parental Leave: Six weeks of paid leave at 100% of your salary.
Comprehensive Medical Coverage: Includes employer contributions to HSA for High Deductible Health Plan participants.
Dental and Vision Coverage: Ensuring your overall health and well-being.
Flexible Spending Accounts: For healthcare and dependent care expenses.
Employer-Paid Disability Coverage: Both short-term and long-term, with an option to purchase additional long-term coverage.
Life Insurance: Employer-paid basic life insurance, with an option to purchase supplemental coverage.
Voluntary Benefits: Including hospital, accident, and critical illness coverage.
Retirement Plans: Benefit from a 401(k) plan with employer matching, an optional Roth 401(k), and a pension plan to help secure your future.
Adoption Assistance: Supporting your growing family.
Tuition Reimbursement: Invest in your education and career growth.
Employee Assistance Program (EAP): Access to support and resources.
Pet Insurance: For all your furry friends.
Financial and Banking Services: Various banking services benefits and financial planning assistance.
Company
NBT Bank
NBT Bank, N.A. is a financial institution
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Scott Kingsley
EVP & CFO
Amy Hurta
SVP, Director of Operations and Chief Diversity & Inclusion Officer
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