Viscadia · 1 day ago
Marketing Strategist
United States
Full-time
Remote
Mid, Senior Level
4+ years expViscadia is a consulting firm dedicated to empowering life sciences companies with clarity and confidence through forecasting. They are seeking a Marketing Strategist to drive integrated marketing initiatives across digital, content, and events, translating business objectives into actionable programs that deliver measurable results.
AnalyticsBiotechnologyBusiness DevelopmentConsulting
Responsibilities
Own campaign execution within HubSpot, including building workflows, segmenting audiences, optimizing email and landing page performance, and reporting results
Manage event strategy and execution, supporting development of event marketing programs including logistics, pre- and post-event campaigns, and lead follow-up integration
Analyze campaign data to identify trends, report performance, and recommend improvements
Collaborate closely with the Business Development team to align marketing initiatives with sales goals, support outreach efforts, and ensure consistent messaging across campaigns
Develop and refine messaging frameworks and campaign assets that clearly communicate value and differentiation
Serve as a key partner to marketing leadership, operationalizing plans and improving visibility into results
Manage campaign calendars and ensure alignment across demand generation, social media, and website initiatives
Act as the primary contact with our digital agency, supporting website updates, SEO initiatives, and broader digital expansion projects
Monitor industry trends and competitor activity to inform campaign strategy and identify new opportunities
Qualification
Required
4–6 years of B2B marketing experience, preferably in professional services, consulting, or technology
Proven experience managing campaigns and automation in HubSpot
Strong understanding of integrated campaign strategy, including email, digital, social, and event marketing
Excellent communication and project management skills, with the ability to translate strategy into clear, actionable plans
Experience analyzing marketing performance data and presenting insights that drive decision-making
Familiarity with SEO, website optimization, and digital-content strategy
Ability to thrive in a fast-moving environment and manage multiple priorities with attention to detail
Collaborative mindset with the confidence to take initiative and contribute strategically across teams
Company
Viscadia
Viscadia provides custom forecast models for pharmaceutical and biotechnology companies.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Satish Kauta
Founder & CEO
Recent News
EIN Presswire
2025-03-03
2025-02-24
2025-02-17
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