Senior Digital Marketing Manager - Adaptive Planning jobs in United States
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Workday · 22 hours ago

Senior Digital Marketing Manager - Adaptive Planning

positionPleasanton, CA
timeFull-time
remoteHybrid
senioritySenior Level
money$140K/yr - $210K/yr
date7+ years exp

Workday is a Fortune 500 company and a leading AI platform focused on managing people, money, and agents. As a Senior Digital Marketing Manager, you will be responsible for leading Adaptive's digital growth strategy and executing high-impact digital programs across various channels to drive measurable business outcomes.

Artificial Intelligence (AI)Cloud ComputingEnterprise SoftwareHuman ResourcesSaaSSoftware
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Comp. & Benefits
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H1B Sponsor Likelynote

Responsibilities

Own the digital growth strategy for Adaptive Planning across web, paid media, ABM, and emerging digital channels
Serve as the primary digital lead and point of contact between Adaptive Growth Marketing and Workday’s centralized digital, web, and paid media teams, as well as extended agencies
Partner with Product Marketing and Campaign leads to translate GTM priorities into high-impact digital programs
Lead Adaptive’s web experience strategy, including landing pages, conversion paths, experimentation, and personalization
Design and execute ABM and account-based digital experiences in partnership with Growth Marketing, Sales, and Customer Success
Drive product-led and interactive digital experiences (tools, demos, assessments, calculators, AI-powered experiences, etc.) that educate, engage, and convert
Develop and optimize paid media strategies (in collaboration with centralized teams) to ensure strong targeting, messaging alignment, and ROI
Champion testing and experimentation across channels (A/B testing, CRO, new formats, new platforms)
Use data and insights to continuously improve performance, user experience, and pipeline impact
Help shape digital measurement frameworks, dashboards, and success metrics at the product-line level

Qualification

Digital marketingGrowth marketingPerformance marketingWeb experience strategyABM strategiesPaid media optimizationAnalytical mindsetExecutive communicationMatrix organization experience

Required

7-10+ years of experience in digital marketing, growth marketing, or performance marketing within B2B SaaS or technology
Proven experience owning integrated digital programs across web, paid media, and campaign execution
Strong hands-on expertise in web experience strategy and optimization, including landing pages, user journeys, and conversion optimization
Experience partnering closely with paid media teams or agencies, with working knowledge of targeting, creative testing, and performance optimization
Demonstrated success supporting ABM or account-centric digital programs in partnership with Demand Gen and Sales
Comfort translating product and GTM strategy into clear, compelling digital experiences
Experience operating effectively in a matrixed organization, influencing cross-functional and centralized teams without direct authority
Solid understanding of full-funnel performance metrics and how digital programs contribute to pipeline and revenue
Analytical mindset with experience using dashboards and performance data to inform decisions
Strong executive communication skills — able to clearly articulate strategy, performance, and recommendations to senior stakeholders
Comfortable operating as a hands-on individual contributor with broad scope and high ownership

Preferred

Strong understanding of conversion optimization, experimentation, and funnel performance
Experience partnering with centralized or shared services teams in a matrixed organization
Experience supporting global or multi-region digital programs is a plus

Benefits

Workday Bonus Plan
Annual refresh stock grants

Company

Workday

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Workday provides SaaS-based enterprise solutions for a company's human resources and financial management activities.
dateFounded in 2005
location
Pleasanton, California, USA
people-size10001+ employees
web-link
http://www.workday.com

H1B Sponsorship

Workday has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (331)
2024 (388)
2023 (262)
2022 (503)
2021 (290)
2020 (229)

Funding

Current Stage
Public Company
Total Funding
$2.23B
Key Investors
Elliott Management Corp.New Enterprise AssociatesGreylock
2025-09-16Post Ipo Equity· $2B
2012-10-12IPO
2011-10-24Series F· $85M

Leadership Team

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Aneel Bhusri
CEO and Co-Founder
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Peter Bailis
Chief Technology Officer
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Recent News

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Company data provided by crunchbase