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Unreal Snacks · 20 hours ago

Copywriter

Boston, MA

Full-time

Hybrid

Senior Level

$100K/yr - $120K/yr

5+ years exp

Unreal Snacks is on a mission to unjunk the world, starting with chocolate. They are seeking an organized and driven Copywriter to develop compelling marketing copy across various channels while collaborating with cross-functional teams.

Food & Beverages

Responsibilities

Lead copy development for various marketing channels, including email, social, paid media, retail, and merch

Translate Unreal's brand expression into compelling storytelling that aligns with brand guidelines and resonates with target audience(s)

Bring a sense of cleverness, fun, and humor into Unreal's marketing assets

Support strategic content development in partnership with the Director of Brand Voice for cross-functional teams, including social, PR, and partnerships

Collaborate with internal partners, external agencies, and freelancers to bring creative concepts to life

Independently manage workload, balancing multiple projects and deadlines at once, using Asana to track progress and keep deliverables on schedule

Contribute fresh ideas to help evolve Unreal's brand presence

Qualification

CopywritingCPG experienceBrand voice developmentContent strategyProject managementCollaborationAttention to detailCreative thinking

Required

5+ years experience copywriting for a CPG brand(s) with a strong, definable tone of voice; food and beverage experience is a plus

Able to consistently produce exciting, on-brand copy that effectively and succinctly communicates key product attributes

Exhibits drive and self-starting spirit to work proactively and problem-solve, bringing solutions to leaders and peers rather than just identifying gaps

Displays a sharp mind for developing ideas for both small-scale detailed assets as well as big-picture creative concepts

Energized by collaborating with cross-functional team members and approaches the creative process with humility

Applies strategic thinking to content creation and planning

Exceptional attention to detail and demonstrated self-sufficiency in managing varied workloads and timelines

Comfortable using project management tools like Asana to stay organized and aligned