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RethinkFirst · 2 days ago

Director of Demand Generation, K-12 Education

United States

Full-time

Remote

Director/Executive

10+ years exp

RethinkFirst is seeking a Director of Demand Generation to lead growth efforts for RethinkEd, focusing on the K-12 education vertical. This strategic role involves designing and scaling Account-Based Marketing and demand programs to generate high-quality pipeline within mid- and large-sized school districts.

Clinical TrialsHealth CareHealth Diagnostics

Responsibilities

Lead Enterprise GTM Strategy: Build and execute a mid-market-focused demand generation strategy that targets leaders at mid-and large-sized school districts

Execute Account-Based Marketing (ABM): Move beyond generic lead gen to orchestrate multi-touch, multi-channel ABM campaigns (1:1 and 1:Few) targeting our "Dream 100" accounts

Sales & Partner Alignment: Partner closely with Sales leadership and the Product team. You will not only drive direct business but also build campaigns to enable our referral market

Pipeline Acceleration: Develop programs specifically designed to move opportunities through long sales cycles (6-12 months), utilizing content and nurture streams to keep multiple stakeholders engaged

Event & Field Marketing Strategy: Drive strategy for high-impact events (roundtables, dinners) and major industry conferences, ensuring pre-event booking and post-event follow-up

Data & Operations: Own the demand gen performance metrics for RethinkEd, with support from marketing operations teams. Move beyond MQLs to measure Account Engagement, Pipeline Velocity, and Influence

Tech Stack Optimization: Leverage our MarTech stack (HubSpot, Salesforce, and intent data platforms) to identify in-market accounts and trigger timely sales outreach

Agency Management: Collaborate with external agencies (paid media, content) while ensuring internal accountability for CAC and pipeline efficiency

Qualification

B2B Demand GenerationAccount-Based MarketingSalesforceHubSpotBuying Committee KnowledgeChannel/Partner MarketingAnalytical & StrategicCollaborative Leader

Required

10+ years of B2B Demand Generation experience in the K-12 education market

Deep ABM Expertise: Proven track record of building and scaling Account-Based Marketing programs

Buying Committee Knowledge: You understand how to market to a 'buying committee' rather than a single user, balancing messaging between economic buyers, and functional champions, and users

Channel/Partner Marketing: Experience working with channel partners, brokers, or resellers is a strong plus

Analytical & Strategic: Expertise in attribution modeling for long sales cycles. You can tell the story behind the data to the C-Suite

Tech Savvy: Hands-on experience with Salesforce, HubSpot, and ABM/Intent tools (e.g., 6sense, Demandbase, or similar)

Collaborative Leader: Strong GTM collaboration skills with experience partnering with Field Sales, SDRs, and Customer Success