Hearst · 2 weeks ago
Digital Campaign Manager
Houston, TX
Full-time
Hybrid
Mid LevelHearst is a prominent media company representing a network of publications and digital platforms. The Digital Campaign Manager oversees the execution and performance of digital advertising campaigns, ensuring quality and optimization while collaborating with various internal teams and partners.
AdvertisingDigital MediaNewsPublishingTVTV ProductionVideo Streaming
No H1B
Responsibilities
Ensure end-to-end quality assurance for digital campaigns, validating rates, targeting, placements, formats, and creative across platforms such as Google Ad Manager and various DSPs
Test and troubleshoot rich media and third-party creative to ensure proper functionality across ad-serving environments
Confirm all ad components meet technical, creative, and legal standards, including IAB, GDPR, and CCPA compliance
Monitor and optimize in-flight campaigns across platforms, placements, and creative variations to drive performance
Resolve technical issues involving HTML, JavaScript, ad tags, and third-party trackers
Collaborate with ad operations teams to support new product rollouts and targeting capabilities
Partner with sales teams to balance campaign performance with user experience and compliance
Manage campaign pacing, performance reporting, and key metrics, communicating updates regularly to internal stakeholders
Work closely with Campaign Performance Managers and Digital Planners to execute marketing plans
Maintain timely and accurate daily/weekly reporting and communicate updates to internal stakeholders
Manage order details through Salesforce environment
Qualification
Required
Bachelor's degree required
Previous experience in digital media planning or buying
Ad operations and digital trafficking experience
Understanding of digital advertising operations, including ad tag construction (basic knowledge required; advanced understanding a strong plus)
Strong analytical, organizational, and multitasking skills
Proficiency in Excel, PowerPoint, Word, and Outlook
Ability to work independently, prioritize effectively, and problem-solve in deadline-driven environments
Preferred
Experience with Google Ad Manager strongly preferred
Benefits
Medical, dental, and vision coverage to keep you and your family healthy
Competitive retirement plan with matching program in most markets
Generous Paid Time Off: Recharge with ample time off, including holidays and vacation
Paid Parental Leave: Support for growing families, with paid leave for new parents
Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones
Be your best self with our mental wellness benefits
Inclusive healthcare designed for every individual's unique needs
Helping you along every step of your family journey
We care about your pets too—helping you keep them happy and healthy
Company
Hearst
As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century.
Founded in 1887
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Mike DeLuca
President & Publisher, Hearst Connecticut Media Group & CEO LocalEdge, Hearst
Mitchell Scherzer
SVP & CFO & Board Director
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