Merlin Entertainments · 4 days ago
Social Media & Influencer Manager Florida Cluster
Orlando, FL
Full-time
Hybrid
Entry, Mid Level
$80K/yr - $80K/yr
2+ years expMerlin Entertainments is seeking a proactive and creative Social Media Manager to lead social media activities across their cluster. This role focuses on executing social media strategy, managing influencers, and overseeing content creation and community management to engage audiences and enhance brand presence.
Digital EntertainmentLeisureMedia and EntertainmentTourism
Responsibilities
Develop and implement a comprehensive social media and influencer strategy in partnership with the Head of Social Media & Influencer, aligning goals, KPIs, and activity with broader marketing and business objectives
Lead end-to-end planning, execution, and optimization of organic social media and influencer campaigns, including seasonal campaigns, events, sales initiatives, and new offerings across the cluster
Identify, research, engage, and manage influencers across key platforms (Instagram, TikTok, YouTube, etc.) using native platform tools and CreatorIQ, building long-term, value-driven partnerships
Own and manage the internal Content Creator Program, including reviewing applications, conducting annual audits, and maintaining ongoing communication with creators throughout the year
Coordinate and manage influencer visits across Merlin attractions, collaborating with Hotel, Food & Beverage, Guest Services, PR, and other stakeholders to oversee logistics, approvals, gifting, budgets, and VIP experiences
Ensure influencer-generated content is correctly tagged, credited, distributed, and amplified across Merlin Entertainments’ social channels to maximize reach, engagement, and brand impact
Oversee the creation, curation, scheduling, and publishing of all organic social content across platforms (Instagram, Facebook, TikTok, YouTube, X, etc.), ensuring alignment with global brand guidelines, tone of voice, and platform best practices
Collaborate with global brand teams to evolve brand personality and platform-specific content focus across the cluster
Coordinate and manage content shoots across the cluster, working closely with Marketing, Global Brand, Operations, and Health & Safety to ensure compliance and documentation
Monitor, analyze, and report on organic social and influencer performance using Dash Social and CreatorIQ, compiling weekly reports and providing insights, trends, and optimization recommendations
Provide feedback on community sentiment and user-generated content to inform future content strategy and creative direction
Support daily community management by engaging with followers, responding to comments, and proactively fostering positive, timely interactions across social channels
Partner with Guest Communications teams to ensure social feedback, questions, and concerns are addressed effectively at applicable locations
Collaborate cross-functionally with Performance Marketing, PR, Marketing, and Global Brand teams to ensure consistent messaging and share best-performing assets and campaigns across channels
Stay ahead of social media trends, platform updates, and industry best practices, contributing innovative ideas to keep the social and influencer program fresh, relevant, and competitive
Monitor competitor activity and emerging trends, sharing insights and recommendations to continuously improve performance and brand presence
Qualification
Required
2–3 years of experience in social media management or digital marketing, preferably within the entertainment, travel, or hospitality industries
Strong understanding of major social media platforms and best practices, including content strategy, publishing, and community engagement
Basic proficiency with social media management and influencer tools such as Dash Social, Hootsuite, Sprinklr, and CreatorIQ
Familiarity with analytics and reporting platforms including Google Analytics and native social insights (e.g., Meta Insights)
Excellent written, creative, and verbal communication skills with a strong attention to detail
Ability to thrive in a fast-paced, collaborative environment while managing multiple priorities
Demonstrated interest in digital media trends, platform updates, and emerging social and influencer best practices
Flexibility to support light travel and occasional weekend work as needed
Benefits
Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
Paid Time Off (PTO).
Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
Recognition Programs and Rewards.
401(k) Program: Save for the future with company matching contributions.
Tuition Reimbursement Programs: Get support for further education and career growth.
Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!
Company
Merlin Entertainments
Merlin Entertainments is the largest European entertainments company operating in Europe. It is a sub-organization of Blackstone Group.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
CVC Capital Partners
2019-06-28Acquired
2013-11-13IPO
2010-06-24Private Equity
Leadership Team
Fiona Eastwood
Chief Executive Officer
Graeme Johnson
Global VP, People & Culture
Recent News
The Orlando Sentinel
2025-11-27
Company data provided by crunchbase