Flooret · 1 day ago
Director of New Channel Development
DFW Metroplex
Full-time
Onsite
Lead/Staff, Director/Executive
$120K/yr - $120K/yr
5+ years expFlooret is a fast-growing flooring company built on quality, transparency, and simplicity. The Director of New Channel Development is responsible for building, scaling, and owning Flooret’s next generation of revenue channels, focusing on strategy, execution, and results.
Building MaterialHome Improvement
Responsibilities
Own the end-to-end strategy and performance of Mobile Showrooms, Partner+, and Independent Retail
Design and evolve channel operating models, partner structures, and enablement approaches
Establish clear goals, success metrics, and operating plans for each channel
Make disciplined decisions about where to invest, iterate, or stop
Launch pilots and structured experiments to validate demand and partner behavior
Incorporate real-world feedback to refine models before scaling
Identify friction points that limit growth and remove them
Scale what works while maintaining operational discipline
Develop a deep understanding of installer and retailer motivations and constraints
Ensure partner programs are intuitive, practical, and economically compelling
Partner with Product and Marketing to deliver tools, assortments, and messaging that support scale
Build credibility and trust through clarity, consistency, and follow-through
Establish lightweight operating rhythms and performance tracking
Monitor revenue contribution, partner activation, retention, and geographic expansion
Balance growth, scalability, and operational rigor in decision-making
Serve as the internal advocate for new growth channels across the organization
Qualification
Required
5+ years building, owning, or scaling a business, channel, or major initiative
Demonstrated success operating in ambiguous, fast-moving environments
Strong structured problem-solving and commercial judgment
Proven ability to influence cross-functional teams without formal authority
Preferred
Experience in flooring, home improvement, or adjacent industries is helpful but not required
MBA preferred, but not required if experience demonstrates strong business acumen
Benefits
Medical, dental, and vision benefits
401(k)
PTO
Company
Flooret
Flooret is a transparent flooring company for commercial and residential projects.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Michael Maddux
Co-Founder
Nate Hartman
Co-Founder
Company data provided by crunchbase