The Wine Group · 1 week ago
Regional Account Manager, National Accounts
The Wine Group is a leading producer of award-winning wines and alcoholic beverages. The Regional Account Manager – Southwest is responsible for executing the National Account Strategy across the TWG portfolio and developing strategic plans to expand the company's presence within major retail chains.
Food and BeverageWine And SpiritsWinery
Responsibilities
Develop, lead, and ensure execution of TWG’s strategy related to our agreed AOP plan for Albertsons/Safeway SW, Fry’s, Smiths, Sprouts, Bashas
Build relationships with regional chain buyers and all key decision makers in each account
Understand TWG new item initiatives and how to prioritize them for each customer based on their individual go-to-market strategy
Execute TWG pricing strategy with knowledge of individual chain requirements and nuances
Conduct monthly program presentations against TWG priorities and chain specific opportunities; maximize TWG share of merchandising activity
Secure weekly circular and specialty ads
Create and sell high impact Trade Marketing programs
Act as conduct to Field Sales to maximize program execution through all key phases: Planning-Communication-Execution-Evaluation
Responsibility for TWG Category Management in these accounts through individual efforts and coordination with the wholesaler
Manage budgets in the following categories: Pricing, Incentives, Coupons, Demos and Tasting, Travel and Entertainment expenses
Handle administration as required by each chain and TWG
Qualification
Required
Bachelor's degree preferred. Candidates who do not hold a degree may qualify with an equivalent level of relevant experience
Preferred 5 or more years of sales experience in the alcoholic beverage industry or related business with knowledge and passion for both commercial and premium wines
Must have strong understanding and working knowledge of alcoholic beverage industry retail environment
Intermediate wine knowledge or associated certifications preferred
Must be well organized with an ability to work independently, as well as in a team environment and be adaptive to change within organization and industry
Results oriented, innovation, strong problem solving and negotiation skills
Ability to work and succeed in dynamic entrepreneurial environment
Excellent communication and interpersonal skills
Willing to travel with overnight stays as needed
Display integrity, character, and strong leadership skills
Support and model all company procedures and policies
Ability to multi-task, work independently and with a team in a fast-paced, high-volume environment with emphasis on accuracy and timeliness
Must have excellent safety, work performance, and attendance record
Prioritize while able to adapt to changing priorities
Demonstrated reliability and punctuality, work effectively in team/crew environment, adherence to all safety regulations and operating procedures
Embrace and demonstrate The Wine Group Core Values – Performance, Empowerment, and Cost-Mindful, and utilize them for all decision making
Preferred
Bachelor's degree preferred
Preferred 5 or more years of sales experience in the alcoholic beverage industry or related business with knowledge and passion for both commercial and premium wines
Intermediate wine knowledge or associated certifications preferred
Company
The Wine Group
TWG is the world's second largest wine producer by volume creating more than 60 wine brands.
Funding
Current Stage
Late StageRecent News
Rochester Business Journal
2025-11-07
Research and Markets
2025-07-22
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