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2K · 2 days ago

Senior Manager, Marketing Strategy and Insights

Novato, California, United States

Full-time

Hybrid

Senior Level

$123K/yr - $182K/yr

5+ years exp

2K Games is a global video game company known for publishing influential titles. They are seeking a Senior Manager, Marketing Strategy & Insights to drive go-to-market planning for multiple 2K Sports AAA franchises and support paid media strategy and marketing insights.

Developer APIsPublishingSoftwareSportsVideo Games

H1B Sponsor Likely

Responsibilities

Drive go-to-market planning and execution for WWE 2K and PGA TOUR 2K, aligning regional needs with global strategies and franchise objectives

Build and manage campaign plans, briefs, milestones, and cross-functional workflows, ensuring cohesive activation across Brand, Creative, Social, Influencer, Comms, and Commercial teams

Partner with the Paid Media teams to inform media strategies, planning, and execution with local insights, audience learnings, and GTM priorities

Perform consumer data analysis and synthesize findings from Research, Analytics, and Commercial partners into actionable recommendations that strengthen positioning, audiences, creative, and channel performance

Support campaign measurement by reviewing performance, identifying trends, and contributing to optimization and postmortem processes

Maintain strong cross-functional alignment across business units and central functions to ensure consistent messaging, pacing, and execution throughout the campaign lifecycle

Serve as a key operational and strategic partner across multiple franchise launches, helping ensure planning rigor, resource coordination, and execution excellence

Qualification

Marketing StrategyConsumer Data AnalysisCampaign ManagementGlobal Market UnderstandingPaid Media StrategyCross-functional CollaborationBrand MarketingEntrepreneurial MindsetSports Ecosystem Knowledge

Required

5-7+ years of progressive brand marketing experience

Proven experience building and executing marketing strategies for consumer-facing products

Ability to thrive in a fast-paced, entrepreneurial environment with ambiguity and complexity

Global perspective with experience on global products and understanding regional market nuances

Preferred

Experience with gaming, live products, or entertainment properties with massive franchises

Understanding of the sports ecosystem and ability to build impactful partnerships

Benefits

Bonus

Equity awards

Eligibility to participate in our 401(K) plan

Employee Stock Purchase Program

Medical, dental, vision, and basic life insurance coverage

14 paid holidays per calendar year

Paid vacation time per calendar year (ranging from 15 to 25 days)

Eligibility to participate in the Company’s discretionary time off program

Up to 10 paid sick days per calendar year

Paid parental and compassionate leave

Wellbeing programs for mental health and other wellness support

Family planning support through Maven

Commuter benefits

Reimbursements for fitness-related expenses

Company

2K

Glassdoor3.6

2K is a development studio that develops and publishes sports-based video games. It is a sub-organization of Take-Two Interactive Software.

Founded in 2005

Novato, California, USA

1001-5000 employees

http://2k.com

H1B Sponsorship

2K has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (18)

2024 (11)

2023 (19)

2022 (15)

2021 (24)

2020 (19)