Cooler Master · 1 week ago
Account Manager -D2C
City of Industry, CA
Full-time
Onsite
Mid, Senior LevelCooler Master is dedicated to providing the best solutions to customers and aims at exceeding customers’ expectations. The DTC Website Manager will own and oversee all aspects of Cooler Master’s direct-to-consumer website operations, leading updates, improvements, and strategies to enhance sales and user experience.
Computer Hardware
Responsibilities
Manage and maintain the DTC website, ensuring performance, security, and scalability
Oversee all front-end and back-end updates (HTML, CSS, JavaScript, or CMS-based) to enhance usability and design
Collaborate with developers or third-party vendors when needed to implement new features or integrations
Ensure mobile responsiveness, fast load times, and smooth checkout functionality
Regularly update product listings, banners, and promotions
Maintain brand consistency across all digital content and pages
Optimize the site layout, navigation, and UX to support conversion and engagement
Develop and execute strategies to increase traffic, conversion rate, and AOV (average order value)
Partner with marketing to plan campaigns, promotions, and product launches that drive DTC sales
Monitor key performance indicators (KPIs) and create data-driven strategies for revenue growth
Implement on-site SEO best practices and maintain high search visibility
Collaborate with marketing on paid ad campaigns and measure ROI
Use analytics tools (e.g., Google Analytics, Tag Manager) to track user behavior and report performance insights
Continuously improve the online shopping experience from homepage to checkout
Conduct A/B tests and conversion rate optimization (CRO) initiatives
Identify pain points and create solutions to enhance satisfaction and retention
Qualification
Required
Expertise in Shopify platform management, including theme customization, app integrations, and performance optimization
Proven experience in growing in-house/company online store websites and driving ecommerce success
Must have built upon the website experiences
Expertise in SEM and SEO, with a track record of improving website search rankings and visibility
Proficiency in running various paid ad campaigns, particularly with Google Ads and other digital advertising platforms
In-depth knowledge of Google Analytics for performance tracking and reporting
Ability to manage and optimize product listings, pricing, and inventory levels to maximize sales
Strong attention to detail, with an appetite to dive into the weeds and willingness to work with Cross-Functional team members
In depth knowledge in check out process and touchpoints of the customer journey
You are entrepreneurial, flexible, and can roll up your sleeves to help pick up on work – no task it too small
Support website and campaigns end-to-end, from definition to launch and impact assessment
Benefits
Yearend Bonus
Company
Cooler Master
Cooler Master was initially founded with the mission of providing the industry’s best thermal solutions.
Founded in 1992
1001-5000 employees
H1B Sponsorship
Cooler Master has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (3)
2020 (1)
Funding
Current Stage
Late StageRecent News
2024-05-04
2024-04-13
Kit Guru News
2024-03-29
Company data provided by crunchbase