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Neon One · 1 day ago

Field Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

Neon One is a leader in nonprofit software that provides solutions to help organizations connect with their communities. The Field Marketing Manager will be responsible for executing marketing strategies, managing events, and driving brand awareness to support sales and partner initiatives.

Information ServicesInformation TechnologyNon ProfitSoftware

Work & Life Balance

Responsibilities

Execute a field marketing strategy aligned with marketing objectives and sales/partner goals

Plan, manage, and host events, including high-impact in-person events and high-ROI virtual programs

Concept and deliver scalable enablement programs that empower sales and partner teams to effectively articulate the Neon One value proposition to the field

Ensure seamless pre-, during, and post-event processes and experiences

Collaborate with sales and partner teams to identify target accounts, tailor messaging, and design account-specific campaigns

Collaborate with partner marketing teams to support joint initiatives with key technology alliances and channel partners

Design and implement ABM strategies to support high-value partner acquisition and adoption, creating personalized programs to drive engagement and conversions

Partner with content and digital teams to develop assets such as landing pages, emails, and personalized outreach materials for field and ABM programs

Monitor the performance of field and ABM campaigns, analyzing metrics such as pipeline contribution, ROI, and engagement rates

Manage the field and partner marketing budget, ensuring all programs deliver measurable results

Event marketing and field execution (approx. 60%) and partner marketing and enablement (approx. 40%)

Travel estimated between 10-25% depending on seasonal event peaks

Qualification

Field MarketingEvent ManagementPartner MarketingAnalytical SkillsGTM ProgramsNonprofit TechnologyABM ToolsCross-functional CommunicationAI CuriosityGrowth Mindset

Required

5+ years of Field Marketing, Partner Marketing, or similar experience

Proven ability to design, manage, and execute comprehensive event strategies (both in-person logistics and high-ROI virtual programs like webinars)

Experience owning and executing partner marketing initiatives (co-marketing, co-selling enablement)

Strong analytical mindset with experience tying field marketing activities to measurable business outcomes (MQLs, Win Rates, ROI)

Exceptional cross-functional communication skills, capable of translating strategic messaging into clear, compelling sales and partner collateral

Partner program design and management experience

Preferred

Experience building GTM programs targeting SMB or mid-market customers

Familiarity with the nonprofit technology ecosystem or experience marketing to mission-driven organizations

Comfort in a fast-moving, remote-first environment where priorities shift

Passion and curiosity for AI and its role in streamlining field marketing processes and customer engagement

Growth mindset: open to coaching, resilient through change, and motivated to drive impact

Hands-on experience with key technologies, including event platforms (Wistia/Zoom/Ring Central), ABM tools (6sense/AdRoll ABM), Salesforce, and business intelligence software (Metabase)