Addison Group · 1 week ago
Marketing Specialists (Email, Marketing Operations, Audience & Segmentation)
Chicago, IL
Full-time
Hybrid
New Grad, Entry Level
$35/hr - $45/hrAddison Group is working with a client in the Financial Services and Digital Marketing industry to expand their marketing team. The Marketing Specialists will contribute to the planning, execution, and optimization of email and digital marketing campaigns, collaborating closely with various teams to ensure effective messaging and performance improvement.
Information TechnologyRecruitingStaffing Agency
Responsibilities
Manage the setup, scheduling, and deployment of email campaigns and automated workflows
Create and maintain email templates for promotional, operational, and notification communications while adhering to brand guidelines
Design and execute testing strategies to evaluate messaging, creative elements, timing, and audience segmentation
Analyze engagement and conversion metrics to identify trends and optimization opportunities
Produce performance reports and dashboards to communicate results and insights to stakeholders
Conduct thorough quality reviews of content, links, personalization, and automation prior to launch
Collaborate with cross-functional teams to refine personalization tactics and customer journeys
Evaluate and pilot new email features, personalization capabilities, and engagement tools
Use historical results and industry benchmarks to support performance goals
Maintain strong deliverability through list management, suppression rules, and audience hygiene best practices
Stay informed on evolving digital marketing trends, tools, and compliance requirements
Qualification
Required
Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or similar tools
Exposure to email testing, rendering, or optimization tools (e.g., Litmus or comparable platforms)
Strong analytical mindset with the ability to interpret data and testing outcomes
Excellent written and verbal communication skills
Highly organized with strong attention to detail
Preferred
Experience working within regulated or compliance-oriented industries preferred
Benefits
Medical
Dental
Vision
401(k)
Company
Addison Group
Addison Group specializes in filling company’s contract, contract-to-hire, or direct hire positions with professional candidates.
Founded in 1999
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Odyssey Investment Partners
2022-01-04Acquired
2016-12-19Private Equity
Leadership Team
Thomas B. Moran
CEO
Recent News
Company data provided by crunchbase