Sage Home Loans Corporation · 17 hours ago
Director of Marketing | Sage Home Loans
Charlotte, NC
Full-time
Onsite
Senior Level, Lead/Staff
$140K/yr - $210K/yr
8+ years expSage Home Loans Corporation is a digital mortgage lender solution redefining the mortgage origination experience. They are seeking a strategic, data-driven Director of Marketing to lead the planning, development, and execution of their marketing strategy focused on customer acquisition and retention within the mortgage space.
Financial ServicesReal Estate
Responsibilities
Develop and execute comprehensive marketing strategies that drive acquisition and retention while aligning with Sage’s business objectives and client-first mindset
Own long-term marketing planning, including campaign roadmaps, budget allocation, and channel optimization
Monitor market trends, competitive dynamics, and customer insights to inform strategy and continuously raise the bar
Lead execution of multi-channel marketing efforts, including digital, email, direct mail, paid media, and emerging channels
Own email marketing strategy and directly manage the Email Marketing Specialist to drive retention, lifecycle engagement, and lead nurturing
Guide content strategy across the website, landing pages, and digital assets, ensuring messaging is clear, compliant, consistent, and conversion-focused
Evaluate and test new channels (e.g., SMS, push notifications), building structured experimentation frameworks to scale what works—fast
Hire, coach, and develop marketing talent with a focus on accountability, growth, and performance
Lead and manage agency partners across creative, media, marketing automation, and analytics to ensure high-quality, on-time delivery
Set clear expectations, KPIs, and success metrics for internal team members and external partners
Partner closely with product, sales, and operations teams to support product launches, promotions, and testing initiatives
Work with analytics and reporting teams to define success metrics, dashboards, and insights that enable real-time optimization
Ensure marketing priorities stay aligned with business goals and product positioning
Track, analyze, and report performance across all channels, delivering actionable insights to senior leadership
Establish clear goals, KPIs, and ROI benchmarks; iterate quickly based on performance and learning
Build scalable frameworks for ongoing testing, personalization, and funnel optimization across the customer journey
Protect and strengthen the Sage brand through consistent messaging and adherence to regulatory and compliance standards
Ensure all marketing efforts reflect Sage’s values and resonate with consumers and referral partners, including real estate professionals
Win the right way—balancing growth, trust, and long-term brand equity
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
8–12+ years of progressive marketing experience, including people leadership
Deep expertise in digital marketing, email and direct marketing, lead acquisition, and customer retention
Proven success leading teams and executing multi-channel marketing strategies
Strong analytical mindset with the ability to turn data into clear decisions and action
Experience partnering with product teams on testing strategies, experimentation, and website optimization
Excellent communication, project management, and stakeholder management skills
Preferred
MBA preferred
Experience in financial services, mortgage, or other highly regulated industries strongly preferred
Benefits
Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Paid Time Off
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
Company
Sage Home Loans Corporation
We are going to revolutionize the industry by making mortage simple.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase