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insightsoftware · 19 hours ago

Senior Growth Marketing Manager

United States

Full-time

Remote

Senior Level

7+ years exp

insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. The Senior Growth Marketing Manager will drive product-led growth strategy and execution for the company's newest EPM solution, focusing on the complete customer lifecycle from acquisition through expansion.

AccountingAnalyticsBusiness IntelligenceConsultingFinancial ServicesSoftware

Responsibilities

Develop and execute comprehensive product-led growth strategies, including freemium/trial optimization, user onboarding, and activation milestone design

Build and manage multi-channel growth campaigns that drive both self-service adoption and sales-qualified pipeline

Create and execute lifecycle marketing programs that maximize user engagement, product adoption, and customer lifetime value

Execute integrated marketing campaigns across multiple channels (email, in-product messaging, content, webinars)

Monitor campaign performance and report on key metrics, activation rates, trial-to-paid conversion, etc

Manage third party activities (webinars, content syndication) for your assigned products and coordinate with external and internal stakeholders to maximize each activity's ROI

Support and work closely with the sales and customer success teams to ensure alignment and identify opportunities for optimization

Mentor junior marketing team members and contribute to building growth marketing capabilities across the organization

Manage third-party partnerships, content syndication, and co-marketing opportunities to maximize reach and ROI

Contribute to the daily conversation of how to best execute and measure webinars, emails, and other marketing campaigns

Qualification

Growth MarketingProduct-Led Growth (PLG)B2B SaaS ExperienceMarketing AutomationData AnalysisSalesforceCross-Functional LeadershipCommunicationOrganizational SkillsTeam Leadership

Required

Bachelor's degree, preferably in Marketing or Business

7+ years of growth marketing, demand generation, or lifecycle marketing experience, preferably in B2B SaaS/enterprise software

Proven PLG expertise - demonstrated success with product-led growth models, freemium/trial optimization, and self-service user acquisition

Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand the actions needed to maximize impact

Full-funnel ownership - experience managing complete customer lifecycle from awareness through expansion and retention, ABM experience a plus

Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, SalesLoft, Wrike, Airtable, Power BI, etc.) and marketing automation-- ideally Pardot—experience is a significant plus

Experience with AI-powered marketing tools and automation

Strong organizational skills managing multiple concurrent campaigns and cross-functional initiatives

Excellent written and verbal communication skills, with ability to present insights to senior stakeholders

Previous experience managing and developing marketing professionals, with interest in growing into a team leadership role is a significant plus

Experience with financial/accounting software or understanding of reconciliation/close processes is a significant plus