Pair Eyewear · 1 day ago
Director of Growth
United States
Full-time
Remote
Director/Executive
$180K/yr - $200K/yr
8+ years expPair Eyewear is dedicated to fostering a joyful and dynamic workplace and is seeking a Director of Growth to lead customer acquisition efforts. The role involves strategizing and implementing growth marketing strategies, managing budgets, and mentoring a team to optimize marketing channels for efficient growth.
Consumer GoodsE-CommerceEyewearFashionRetail
Responsibilities
Strategize and implement growth marketing strategies to drive efficient customer acquisition across optimize current marketing channels including, but not limited to: Meta, TikTok, Google, YouTube, TV (Streaming and Linear), Influencer, and Organic Social
Develop a holistic testing roadmap for new marketing channels and initiatives based on your previous experiences and learnings. Regularly report on the successes and learnings of the efforts with the wider team
Partner with our VP of Marketing to establish annual, quarterly, and monthly budgets for all marketing channels. Additionally, you’ll work with our Director of Lifecycle and VP of Finance to provide inputs for forward looking growth forecasts
Go high and low - provide both strategic leadership and make tactical recommendations for changes to our varied growth marketing channels to optimize for efficient growth
Have a strong perspective on performance creative, work with the team to develop funnels, landing pages, ad creative, and more
Lead and mentor our in-house team of channel managers across various levels, exemplifying Pair’s core values. Establish and own customer acquisition goals and KPIs, as well as report on key metric updates to the Pair Eyewear leadership team
Partner with our Director of CRM & Lifecycle Marketing and analytics teams to amplify profitable marketing channels, offers, and funnels. Work closely with Data and Tech to iterate and optimize our attribution methodologies
Qualification
Required
8+ years of growth marketing experience, with a focus in ecommerce and consumer brands
Expert-level knowledge of major growth marketing channels, including paid & organic social, search, TV (streaming & linear), and direct mail
Experience managing paid marketing budgets of upwards of $20M a year
Experience with budget management and financial forecasting in collaboration with finance teams
Familiarity with complex acquisition cycles that deal with lead generation and conversion
Strong leadership experience with developing high-performing teams
Preferred
Experience managing paid marketing budgets of upwards of $20M a year
Experience managing a growth/data-focused in-house influencer program/team
Experience managing or working with in-house ad creative teams
Experience managing external ad creative teams
Background in retail and wholesale marketing
Background in ecommerce startups and D2C consumer companies, ideally within industries like fashion, healthcare, consumer goods, or fintech
Experience managing international campaigns and adapting strategies for global markets
Benefits
Health, vision and dental insurance
Generous vacation policies
Competitive salaries with equity opportunities
Retirement savings plan options
NYC dog friendly office with flexible hybrid work options
Free eyewear (plus discounts for family and friends)
Company
Pair Eyewear
Pair Eyewear is an eyewear brand designed and made specifically for children.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$149.5MKey Investors
Prysm CapitalAlumni VenturesNew Enterprise Associates
2023-10-10Series C· $75M
2023-05-22Series C· $1M
2021-12-14Series B· $60M
Leadership Team
Nathan Kondamuri
Co Founder and Co-CEO
Sophia Edelstein
Co-Founder and Co-CEO
Recent News
Norwest
2025-12-05
Company data provided by crunchbase