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Fort Hays State University · 2 days ago

Marketing Content Strategist

Hays, KS

Full-time

Onsite

Mid Level

4+ years exp

Fort Hays State University is seeking a versatile and creative Marketing Content Strategist to join their dynamic Marketing team. This role focuses on storytelling and content creation across various platforms to showcase the vibrancy of the campus and community. The ideal candidate will balance multiple priorities while collaborating with campus partners to elevate authentic stories.

Higher Education

Work & Life Balance

Responsibilities

Research, write, and edit content for web pages, feature stories, student spotlights, email campaigns, and social media posts

Ensure accuracy, clarity, and consistency with FHSU brand voice and style

Develop story ideas in collaboration with campus partners and Marketing colleagues

Create content that highlights FHSU’s distinctiveness, mission, and community impact

Collaborate with the Social Media Strategist to publish content across social platforms

Draft captions, posts, and campaigns tailored to different audiences

Monitor engagement and suggest creative ways to amplify storytelling through digital channels

Capture and edit photos or short videos of campus life, academic programs, and events as needed to complement written content

Organize and maintain photo, video, and written content assets

Help manage marketing requests and content calendars to ensure timely delivery

Partner with faculty, staff, and students to gather stories and supporting assets

Provide creative support during events, including live coverage when appropriate

Track and report on content performance across web, email, and social channels

Use insights to refine storytelling approaches and audience engagement

Qualification

DigitalSocial mediaPhotoVideo productionAdobe Creative CloudContent management systemsProject coordinationCuriosityPassion for storytellingCollaboration