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National Football League (NFL) · 1 day ago

Director, DTC Growth

Inglewood, California, United States

Full-time

Onsite

Director/Executive

$175K/yr - $210K/yr

8+ years exp

NFL Media is a new business segment within the National Football League focused on enhancing the connection between fans and the league. They are seeking a Director of DTC Growth to lead product-led growth initiatives, optimizing the user growth funnel through data-driven strategies and user research. This role involves collaborating with cross-functional teams to develop and execute comprehensive growth strategies and mentoring a specialized team.

American FootballMedia and EntertainmentSporting GoodsSportsSports Leagues and Teams

H1B Sponsor Likely

Responsibilities

Leads the end-to-end on-platform growth funnel strategy, from entry points through purchase, onboarding, and retention

Partner with product management to develop a comprehensive product growth roadmap, aligning quick wins with long-term, compounding investments

Drives execution of the DTC vision through product by cultivating a collaborative culture across teams by establishing a variety of different forums for discussion that encourage idea-sharing and alignment

Directs the development of comprehensive DTC growth strategies by engaging cross-functional partners in marketing, product, analytics, and customer experience

Partner with analytics, strategy & marketing teams to define and target important audience segments to optimize product touchpoints

Integrate product, engineering and design viewpoints to define growth-focused features and feature optimizations

Drive alignment with marketing to ensure full-funnel campaigns (on & off platform) are consistent across messaging & tactics

Leverage the business calendar and customer segment insights to analyze funnel performance, identify pain points, and deliver strategic recommendations that optimize journeys, boost engagement, and drive growth

Lead and mentor a specialized team of experts in acquisition, churn, and retention, directing efforts to leverage and optimize product platform tools

Qualification

Product ManagementE-commerceSubscription ManagementSubscriber AcquisitionStreaming PlatformsAnalytical SkillsStakeholder ManagementStrategic FrameworksPresentation DesignPassion for SportsOrganizational SkillsInterpersonal Skills

Required

8-10 years of work experience in Product Management, E-commerce, Subscription Management, Subscriber Acquisition, or Retention roles

Experience with streaming platforms and subscription products

Strong quantitative and analytical skills

Must be comfortable living in the details of the numbers

Experience working with product, engineering, analytics, and marketing tech stakeholders

Experience in developing evidence-based strategic frameworks to inform decision-making

A keen eye for presentation design and the ability to distill complex concepts and analyses into clear, easy-to-understand materials

Strong organizational skills with the ability to manage multiple simultaneous projects with several deliverables under tight deadlines

Experience interfacing and presenting to senior executives and management teams

High level of integrity, strong work ethic, and deep intellectual curiosity

Strong interpersonal skills with a collaborative DNA

A passion for sports and the NFL is a big plus

Company

National Football League (NFL)

The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event.

Founded in 1920

New York, New York, USA

1001-5000 employees

http://www.nfl.com

H1B Sponsorship

National Football League (NFL) has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)