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Heart & Soil · 20 hours ago

Social Content Creator

Dripping Springs, TX

Full-time

Onsite

Mid Level

3+ years exp

Heart & Soil is redefining premium nutrition through their desiccated organ supplements, and they are seeking a versatile Social Content Creator. This role involves creating engaging content across various platforms while collaborating with multiple teams to enhance brand voice and performance.

Dietary SupplementsHealth CareMedicalPersonal Health

Responsibilities

Create and edit high-quality content: Produce a wide range of assets including social posts, video scripts, static images, carousels, reels, and stories for both organic and paid campaigns

Be a recurring on-camera brand voice: Appear regularly in short-form video (IG, TikTok, YouTube Shorts) and stories — delivering both scripted and unscripted takes that are clear, authentic, and on-brand

Self-produce on camera: Confidently frame, light, and mic yourself; operate a teleprompter or talk track; and submit clean takes, captions, and thumbnails that meet creative specs

Ship at pace: Appear in daily stories and weekly reels as defined in the content calendar — maintaining our 45-day lead-time buffer while prioritizing hooks, CTAs, and retention

Iterate to performance: Review and respond to performance data (watch time, 3-second hold, saves, shares, CTR); reshoot or recut content to meet targets in partnership with the Social and Performance Marketing teams

Own the creative process: Take social creative briefs from concept to final production — ensuring every piece of content is on-brand, engaging, and optimized for performance

Collaborate cross-functionally: Partner with marketing, design, product, and CX teams to ensure cohesive messaging and a unified brand experience across all touchpoints

Optimize for social performance: Tailor every asset for platform best practices (Instagram, TikTok, X, YouTube, Circle) — maximizing reach, retention, and engagement

Stay ahead of trends: Identify emerging content formats, creator styles, and platform features to keep our brand fresh and relevant

Contribute to content systems: Help maintain organized workflows, naming conventions, and creative asset management for easy iteration and reuse

Qualification

Content creationOn-camera presenceTechnical fluencyCreative versatilityTechnical proficiencyAdaptabilityCollaborative mindset

Required

Being local to the Austin area (or willing to relocate)

Demonstrated experience in a similar role

A passion for the Heart & Soil mission

3+ years in content creation, digital marketing, or social media — ideally in a fast-paced DTC or lifestyle brand environment

Confident, concise, and natural on-camera delivery with strong diction and comfort in one-take or live-to-camera settings

A body of work showcasing creative range and measurable performance results — including reels, stories, or shorts demonstrating retention, saves, shares, or conversions

Skilled in vertical framing, lighting setup (key/fill), lav or shotgun audio, and basic color/sound passes (CapCut/Canva or equivalent)

Comfort producing content across multiple formats (video, photo, copy) and adapting tone and style for different audiences

Skilled in Canva, Asana, Notion, CapCut, Instagram, TikTok, X, and familiar with Circle's community platforms

Ability to juggle multiple projects, pivot quickly, and meet tight deadlines without sacrificing quality

You thrive in a cross-functional environment, bringing ideas forward while executing with precision and attention to detail