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AARP · 2 days ago

Marketing Manager, Lifestyle

Washington, DC

Full-time

Hybrid

Mid, Senior Level

$104K/yr - $115K/yr

5+ years exp

AARP Services, Inc. is a subsidiary of AARP that manages provider relationships and offers a range of products and services to its members. The Marketing Manager will develop marketing campaigns and materials to support organizational objectives, ensuring alignment with overall marketing strategies while tracking campaign results and collaborating with cross-functional teams.

ElderlyNon ProfitSocial Impact

Comp. & Benefits

No H1B

Responsibilities

Supports internal and/or external teams and clients by creating proposals, presentations, and other materials using product/program information, data, and media insights. Assists with planning, creation, and execution of various strategic marketing communications

Consults and collaborates with cross-functional teams, colleagues, and leadership to deliver effective programs and other client offerings that advance organizational goals

Monitors the competitive landscape and market trends to identify new opportunities for the organization to shape products, programs, and/or services most relevant to the target audience

Provides guidance on marketing best practices and campaign strategies to colleagues and/or external partners as necessary. Advises campaign stakeholders about next steps, opportunities, and risks based on best practices and lessons learned

Observes, reviews, and measures the campaign outcomes, proactively elevating lessons learned to key stakeholders

Qualification

Marketing experienceDirect-to-consumer marketingProject managementPartner marketingData analysisCommunication skillsInterpersonal skills

Required

Bachelor's degree required, with 5+ years of experience in marketing, communications, or a combination of relationship management and marketing

Industry experience with travel, retail, and/or dining products preferred

Experience in partner or affinity marketing and/or managing external marketing relationships

Demonstrated strength in relationship and project management, with the ability to manage and influence multiple external vendors and business partners

Strong direct-to-consumer marketing experience, particularly across direct response channels such as direct mail, DRTV, email, digital, and social media

Experience leveraging first-party data and predictive or analytical models to drive campaigns, including designing and managing test-and-learn initiatives

Excellent written, verbal, visual/presentation, and interpersonal communication skills, with a proven ability to manage multiple priorities simultaneously in a fast-paced environment

Regular and reliable job attendance

Effective verbal and written communication skills

Exhibit respect and understanding of others to maintain professional relationships

Independent judgement in evaluation options to make sound decisions

In office/open office environment with the ability to work effectively surrounded by moderate noise

Preferred

Industry experience with travel, retail, and/or dining products preferred

Working knowledge of data visualization, analytics, and project management tools (e.g., Tableau or similar platforms, Monday.com or comparable workflow management tools) preferred