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Anomali · 18 hours ago

Product Marketing Manager (Redwood City, CA)

Redwood City, CA

Full-time

Hybrid

Mid, Senior Level

$155K/yr - $180K/yr

4+ years exp

Anomali is a leading AI-Powered Security Operations Platform headquartered in Silicon Valley, seeking a dynamic and experienced Product Marketing Manager. The role involves driving market awareness, product adoption, and customer engagement while collaborating with cross-functional teams to execute go-to-market strategies and support sales objectives.

Computer & Network Security

Comp. & Benefits

No H1B

U.S. Citizen Only

Responsibilities

Conduct market research to understand customer needs, industry trends, and competitive landscape

Identify market opportunities and customer segments to drive product positioning and messaging

Develop clear and compelling product positioning, value propositions, and messaging

Create and maintain product marketing collateral, including datasheets, whitepapers, case studies, presentations, and website content

Develop and execute go-to-market strategies for new product launches and feature releases

Collaborate with cross-functional teams, including product management, sales, and sales enablement, to ensure successful product launches

Work with Sales Enablement and Product Management to develop and deliver sales training materials, including product demos, competitive analysis, and objection handling guides

Support the sales team with tools and resources to enhance their ability to sell effectively

Partner with the Demand Generation team to create and execute campaigns that drive awareness, generate leads, and support sales objectives

Develop and manage content for webinars, events, email campaigns, and digital marketing initiatives

Engage with customers to gather feedback, build relationships, and develop case studies and testimonials

Act as a voice of the customer within the organization to inform product development and marketing strategies

Qualification

Product marketing experienceCybersecurity knowledgeGo-to-market strategiesMarketing tools proficiencyProject management skillsCustomer advocacyCommunicationCross-functional collaboration

Required

Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA is a plus

4+ years of product marketing experience, with experience in the cybersecurity industry

In-depth knowledge of TIP and CTI, Security Operations, SIEM, and SOAR technologies, Agentic AI and market trends

Proven ability to develop and execute go-to-market strategies and product positioning especially in the cybersecurity space

Excellent written and verbal communication skills, with the ability to translate technical concepts into customer-friendly language

Strong project management skills with the ability to manage multiple projects simultaneously

Experience collaborating with cross-functional teams and driving results in a matrixed environment

Proficiency with marketing tools and platforms, such as Marketo, Salesforce, Asana, and other marketing automation and content management systems

Experience with cybersecurity frameworks and compliance standards

Technical background or understanding of cybersecurity technologies, AI and threat landscapes

This is a hybrid position working a hybrid schedule, currently Mon, Tue, Wed onsite in Redwood City and Thu/Fri remote

This position is not eligible for employment visa sponsorship. The successful candidate must not now, or in the future, require visa sponsorship to work in the US